5 Practical tips to progress from depletion to scrumptious blogging success

5 Practical tips to progress from depletion to scrumptious blogging success

Blogging success is all you want.

But it seems to be the only one thing that you can never possibly achieve, right?

You work hard, seriously. You devote every drop of energy to build your blog. You are determined to succeed.

Yet you see other bloggers progress faster than you and overtake you – just like that.

It is quite heartbreaking to see your blog show little or no progress while you do every possible thing to make your blog a success.

Let’s end this. Let me give you 5 practical ways to overcome such a heartbreaking, pathetic situation. Here you go…

How to take your blog from total loss to a scrumptious success

#1 Define your success

So we are talking about success here, right? Well let me tell you a bitter truth – you cannot succeed unless you define it.

Let’s say the two opponent football teams play football on the ground, without the goal posts on either sides. What will they do besides kicking the ball back and forth between themselves? There is no point in playing the whole game, right?

Most of all, either of the teams won’t win, even though they put enormous effort in “kicking” the ball between themselves.

So is the case with blogging! No matter how hard you kick and how long you are determined to kick, if you don’t know what you want to achieve you will end up dead kicking.

Which is why I quite often talk about getting clarity first before you take any of the initial steps in blogging. Forget about your domain name, the name of your blog, the topic you will blog about, how you will generate traffic to your blog, how you will promote it, your hosting provider, the color and design of your blog, the font you will use and so on….

All these things don’t matter at all unless you have a clear vision of your outcome.

What do you want to achieve by starting this blog? What is its purpose? What are the desired outcomes? Their deadlines?

Once you start defining your goals, things start to get in shape. Now that you have your goal(s), you know when you will succeed, right? You will be able to declare the glorious success after you have achieved one or many of those goals.

And the beauty of defining success is this – once you know what you want to achieve, you will naturally be able to devise a “plan” or the steps needed to achieve that goal.

You know in what direction you need to kick the ball, and what force you should apply. You know what tactics you need to use in order to by pass all the obstacles you would face in taking the ball to the goal post.

You will prepare yourself.

This is possible only when you know what you are doing – A.K.A. when you define your success!

#2 Connect with influencers

Let me tell you something out of my own experience. The connection you make in your blogging journey is one of the greatest assets you have in your business.

Blogging is never a one man/woman game.

I understand what you are thinking.

But, Jane, I am the ONLY one who is in charge of my business. I write all the content myself. I maintain my blog, I moderate comments, I take care of spam, I take care of updating the plugins, I promote my content, I share it on social media, and I do EVERYTHING for my blog.

You are wrong!

You don’t do it all, even though you do it all. A blog is a representative of your business and it works for you 24/7 acting so. But it needs a medium to thrive!

What is that medium? Social media? Other blogs? News websites? The ad banner that your spent on?

Nope!

It is the connections you make. Your blog will thrive if you make the right connections as you progress in your journey.

And you can “find” potential, influential people in any of the above mentioned places.

I found mine on other blogs and social media mainly. I connected with a lot of people via the comments I left on other blogs, and on the updates (usually questions) on social media. I also did guest blogging and it helped in every possible way. I was able to establish connections with blog owners and their readers.

How sweet!

You have to find out ways to connect to influencers. Those connections are powerful. And you can easily realise the power of 1000 warhorses pulling you towards success as opposed to the feeble you walking it alone.

Before I move on to the next point, here are *some* of those connections I made that I am very proud of (click on the corresponding links to read their latest post):

Ana Hoffman

Francisco Perez

Harleena Singh

Kevin Duncan

Adrienne Smith

Ryan Biddulph

As I said, I’ve pointed only a very few of my connections and in no particular order!

#3 Establish your brand

Now this is a biggie. People remember brands; not that there’s anything wrong in it. But it becomes quite challenging for bloggers and solopreneurs to establish their presence in the minds of people.

So what is a brand? That’s where the challenge becomes prominent. Bloggers who are small business owners generally don’t know what a “brand” is.

They think that a “brand” is something big – something sexy and something that is quite popular. It is only partially truly.

A brand is what YOU build. It is what YOU teach people to remember of you (or if they even have to remember you).

It can be your name, your blog’s name, your company’s name, your domain name or whatever – in most cases all of these might be the same. The name doesn’t matter.

It is what you make people feel!

YOUR brand is what you make feel about YOUR business

It is that unique feeling people get when they are on your website, or when they read your content elsewhere on the web. It could be the unique fonts you use, or the unique way of sharing your travel pictures, or a unique way of writing blog comments, or a unique way of writing your blog posts – it can be anything. And it is unique because it is YOUR brand.

Go ahead, find out what it is and establish it. You will take a super fast route to blogging success.

#4 Promote, promote in every possible way

Promote, promote in every possible way If people don’t know you exist, you have no business.

It is not your audience’s fault that they don’t know you exist. It is your fault that you didn’t let your existence known to them

– as Don beautifully points out in his guest post at Carol’s blog.

You have to get out of your comfort zone and create the orange smoke.

You don’t expect people to come and find you – perhaps they will, if you were one of the 10 bloggers in the blogosphere and if it was 19th century.

Times have changed a lot now. You have to stand out. You have to promote yourself in every possible way to get people to notice you!

Don’t be shy to share your own posts in social media – if you are not comfortable doing it, you can’t expect your readers to do it, right?

But there is a limit – you should not be annoying. You should not do frequent bombarding. And you should let out well-balanced content – make sure you maintain at least a 70-30 ratio in promoting others content vs your content.

Blog commenting and guest blogging also count as promoting your brand! So make sure you incorporate them in your blogging schedule.

#5 Use the RIGHT tools

After you’ve done all of the above correctly, and if you still find yourself dragging your feet, you are most probably NOT using the right tools. You might be using tools for just about anything – you could be using a lot of tools; but RIGHT tools matter, even if they are only a couple of them.

I used to use a lot of tools for doing keyword research, site audit (backlinks, site errors, broken links, SEO suggestions, speed suggestions etc.), search engine optimization, and tracking my ranking; heck, I was even using multiple tools for keyword research alone. Now I only use Semrush.

I used to use multiple tools for managing blog post ideas, collecting references, writing the drafts, outlines, headings, finalising the post, keeping a regular word count schedule and an accountable writing habit, and much more. Now I use only 2 tools: Evernote and Scrivener.

So now you know what I mean, don’t you?

You don’t need lots of tools to get there. In fact using a lot of useless tools will pull you down.

Remember the saying: Less is more. It always is.

Less is more. You don’t need lots of tools to get there.

Use the right web hosting provider so you can have peace of mind (click here for our hosting plans).

Use the right web design service so you don’t have to worry about colors and alignments.

Use the right website maintenance service so you can simply focus on building your website and stop getting stuck on unwanted technical issues.

You get the idea.

Go from total loss to a smashing blogging success

Yes it is possible! Absolutely possible. But you have to change your approach. You have to incorporate the practical tips I’ve discussed above.

Just imagine how you will feel if you actually did achieve that blogging dream of yours? It would be scrumptious, right?

What difference will you experience in your life? How will your personal and business life change? Think about it. Visualise it. Visualise your success and the changes it will bring along.

I hope that will give you enough motivation to make you implement the tips I’ve given above.

Good luck with achieving that scrumptious blogging success.

About the Author

I'm Jane, the owner of Best Hosting And Design, where I help bloggers and website owners to create and maintain their websites. Check out the services I offer here so you can make use of them. For cutting-edge business tips, please head over to Jane Sheeba.

Leave a Reply 21 comments

Harleena Singh - February 5, 2015 Reply

Hi Jane,

That was a wonderful post indeed 🙂

Let me start by thanking you for the kind mention, along with other blogging friend’s. You are absolutely right about all that you’ve written.

You need to define your success and where you are really headed, and what you want to achieve from what all you are doing.

Connections is the only thing that is of value in the blogosphere, whether you make it through your blog visits and the comments, or social media interactions, guest posts, or otherwise. I know it’s worked for me, and I know for you and most of us here. The more the connections, the more your reach, and these connections overtime turn into beautiful friendships too, isn’t it?

Love those lines…your brand is what you feel about your business, which is something I realized very late, but glad I did and establishing it in the right way is the key.

You are right, nothing works more than promotion, and in fact, that’s the tougher part as compared to writing a post! And you must spend more time in promoting your posts, where ever possible to get maximum eyes on all you write and share, or else how do people come to know of it.

Your last point about tools…hmm…honestly speaking, I hardly use any, in fact none, just the usual Adwords and just don’t find the time for doing anything else, though I guess I should now.

I agree with you in conclusion that if we take care of all these aspects, we’d surely achieve success sooner of later. Success comes to those who wait, isn’t it?

Thanks for sharing. Have a nice, rest of the week 🙂

    Jane Sheeba - February 7, 2015 Reply

    Thanks for stopping by and sharing your views Harleena 🙂

    Connections are awesome and making them is one of the things I enjoy most in my business! It in fact makes the whole “serious” business thing a lot fun 🙂

    Tools – good to know that you don’t use any at all. It is much better than paying for many of them and obsessing over them 🙂

DiTesco - February 5, 2015 Reply

Top notch as usual Jane. While I have been somewhat MIA on the sphere lately, I would not have continued on with my blog without the help of awesome people like you and basically all those “1000 warhorses” pulling me, lol.

Thanks for the mention. All the best

    Jane Sheeba - February 17, 2015 Reply

    Oh yes the 1000 war horses 🙂 You know that right?

    That is the power of getting recognised and being in business even if you go MIA for months 🙂

Don Purdum - February 5, 2015 Reply

Hi Jane,

Thank you for mentioning my article on Carol Amato’s site regarding the reality that it’s our own fault’s when we don’t do the work in our businesses and create the opportunities through promotion, networking and other means to connect with our audiences.

I am so blessed to have had major opportunities of late to write for some other incredible blogs that are drawing audiences to me like SEMrush, Carol Amato and Keep Up With The Web.

These, among others and my own blog, are also earning me opportunities in future blogs like Adrienne Smith and even in major business journals here in the United States.

I share that only because what you have written here is true and I’m an example of what you are teaching through this article.

It’s exciting, fun and very possible when you consider that I really just came onto the scene seven months ago.

In the end it’s all about extraordinary content, promotion and marketing; and as importantly connecting with influencers who serve the same audience we do but in a different way that we can offer value for one another.

Great post Jane and once again thank you for including me!

Have a great finish to your week.

~ Don Purdum

    Jane Sheeba - February 17, 2015 Reply

    Hey Don,

    I see that you are gathering precious opportunities on the way. Be blessed 🙂

    And having this much progress in just seven years is totally awesome.

    All the advice/tips in this article were learned by me at a very late stage in my business. I often get “if only I knew this earlier” moments – but that’s OK; it is good that I came to know those gems at least by now 🙂

    Keep progressing Don!

    Jane.

Mi Muba - February 5, 2015 Reply

Hi Jane

I must term it a powerful post and after reading it one can easily snatch the victory from the jaws of defeat.

All the points you mentioned are must to follow to bounce back and be on the right track leading towards success.

You are right everyone wants to succeed in life and everyone dreams to be rich by making big money. But a few have clear plan how to do all that. That is why very few people succeed in every field while majority remain assisting the most successful people and business.

Connecting with people massively supports one to not only be in connect with several influencers but also has first hand knowledge about them especially their working schedule, their friends network and how they behave with others.

So ultimately one can follow their style of doing things in a most successful way and also be super hero like them. It does require time but by consistently doing this one easily develop habits of so many people and ultimately become successful himself.

Thanks a lot for sharing a post quite help for everyone who is struggling to achieve the success.

    Jane Sheeba - March 2, 2015 Reply

    Hi Mi Muba,

    Thanks for sharing your thoughts 🙂

    Yes dreaming is what most people do. But only some of them have a clear plan and that is the population that succeeds.

    Yes indeed it does take time to connect with influencers, observe them and learn from them. But it is totally work it.

    Thanks for stopping by 🙂

    Cheers,
    Jane.

Sherman Smith - February 5, 2015 Reply

Hey Jane,

You layed out some vital tips to have a successful blog. Two things that I had to work on Mainly was connecting with influencers and promoting. Once I started connecting with influences and also found more valuable sites to promote my posts that’s when the traffic went up and the visitors started opting in more. Yes just doing these two can make a big difference!

Thanks for the valuable advice Jane! I hope you ate having a great week!

    Jane Sheeba - March 2, 2015 Reply

    You are right Sherman. Connecting with influencers is great and one of the quick benefits one can get is increased traction. More traffic, sign ups and more recognition. It rocks 🙂

Soumya Roy - February 5, 2015 Reply

Hello Jane, I am first time on your site and came from Facebook from one share and I am pretty much amazed with the depth of your writing. I am not a blogger but I run my own startup business and trying to market it using different online marketing outlets. The tips you shared are really actionable and going to be helpful for any type of online businesses if they follow these consistently. Thanks for sharing.

Regards
Soumya Roy

    Jane Sheeba - March 2, 2015 Reply

    Welcome to my blog Sowmya! I am so glad you liked the tips here. Please stick around 🙂

Nirmala - February 5, 2015 Reply

Wonderful post Jane 🙂

I enjoyed reading it. As you said, defining our success is more important in blogging. I really liked the “playing Football” example for it. I’m very much familiar with the second point. Yeah, I know that network with famous blogging personalities matters a lot and thus started “Experts tips” category in my blog.

Coming to your third point, I aware of the essentiality in creating brand name and working for it. Promotion is the technique to shout about our blog in several places and I’m not doing it in the right way due to my time constraints.

Totally agree with your last point! Using the exact tools would nudge our blog to perform well. Thus I’ve started to utilize some paid tools, LTP is one among them.

Thanks for crafting this nice post Jane, keep writing 🙂

    Jane Sheeba - March 2, 2015 Reply

    Hey Nirmala,

    I can totally relate to you when you say time constraints. In particular promotion does take a lot of time – even more than the time it takes to create content.

    But promotion is an inevitable part of business for bloggers 🙂

    Thanks for sharing your thoughts. Have a great week!

    Cheers,
    Jane.

Ryan Biddulph - February 6, 2015 Reply

Jane thanks for the kind mention! You nailed each tip. It’s funny but if you stick to the basics you’ll have no problems succeeding with blogging. The secret lies in being persistent, in knowing why you want to rock it out online.

Thanks for the inspiring share Jane!

Ryan

    Jane Sheeba - March 2, 2015 Reply

    Yes – it all boils down to doing the basics right! Thanks for your comment Ryan. Have a good day!

Adrienne - February 7, 2015 Reply

Hi Jane,

Well I believe we all feel the same way when I say that we are also truly honored to know you as well and have made this connection. You are right, we can’t do this alone and putting yourself out there and meeting the right people to me is one of the best things you can do.

Knowing what you want to accomplish before diving in is crucial. You really do need to be clear or you’ll constantly be scratching your head wondering why you’re not having better results. I oftentime will ask my clients what are you doing and they don’t even know themselves what they are suppose to be doing in order to really put themselves out there.

I have myself fallen down on the job of putting myself out there. Way too much going on in my life behind the scenes right now but it’s a temporary situation that will resolve itself soon enough. You definitely do need to be consistent though in your efforts whether it’s writing content, making those connections, sharing people’s content, you need to stay on top of things.

I could probably use more of the services that you mention here, I’m not that great with those either. There are a few things I intend to take for a test drive this year so I just have to put the time aside to dive into using those and learning how. Tools like this can really help us understand where our traffic is coming from and what they are seeing that’s interesting them so much in order to stop by. Yep, knowing these things is huge.

Thank you so much for the mention here and again, I’m honored to know you as well. Thank you for your continued support and keep pushing out there great posts.

Have a good weekend Jane.

~Adrienne

Kevin Duncan - February 9, 2015 Reply

Hi Jane,

Thanks for the shout out! 🙂

It’s been a pleasure getting to connect with you. I agree… It’s an honor! You’re such a great and prolific blogger (as evidenced by these 5 great tips).

Thanks again, Jane. Appreciate the mention!

Tweeting shortly…

-Kevin

Christina Sponias - February 10, 2015 Reply

Thank you for your tips! I need the right people. You made me understand this fact.

Nanda Rahmanius - February 10, 2015 Reply

Hi Jane,

This is my first time here. I found your blog from your comment on Adrienne’s blog. Nice to meet you 🙂

One word for your post; Awesome!

When I read your introduction, I nodded my head. Everything you say is true, and it was great!

I strongly agree with the touch with influential people. I know some people on the list that you provide. And indeed, it gives a great influence on my blog too. 🙂

Yes, we must be diligent in promoting our own posts. I learned a lot from Harleena and some other bloggers on how to build a good relationship with a great guy. I am glad to know them!

Thanks for sharing this post with us, Jane.
Really useful and motivating!

Regards,
Nanda

Julie Syl Kalungi - February 22, 2015 Reply

This is Top Notch Jane, absolute Gold dust! I genuinely started out blogging just “Kicking about” and like you say I didn’t get far, nor score any goals lol!

I realised very fast how important my blog cold be to our brand and researched and got a proper website and tookit from there..I did define my vision for the blog and I must say its doing very well indeed.

I must say I learnt a lot from yur 10 week training which I still go back to every so often to remind myself of the basics.

I discovered evernote in October last year & I know I wil never loose sleep over my content going awol because of any technical hitches thank God.

Above all, I agree with you that blog commenting is part & parcel of blogging and brand building. Many new bloggers simply dont realise this and wonder why their blogs dont get ranked! Keeo churning out the gold dust. I love 🙂

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