You could’ve already heard this: Content is King
You might even have got bored about hearing this over and over again! But it is an undeniable fact that you got to accept.
The fact “Content is King” is only partially a fact, though. Not all content is King. Nope!
Only great content is King and if you don’t create great content, you might stop creating any content altogether; because nobody is going to care about your mediocre content anymore.
Mediocre content worked a while ago. But the times have changed now. There is no room for mediocre content anymore, if you are serious about your blogging success.
So let’s see why it is crucial to create great content for your blog!
Great content is your business asset
Content is today’s asset; not any content but great content. If you are creating great content today, you are building a precious asset for your business for the years to come.
And you can be proud of that asset! If you have such a valuable asset for your business, it will automatically generate leads and/or sales 24/7/364.
It is something scalable and it is something that builds over the time.
Great content shows you care
If you are just another blogger who creates mediocre content, people know you only care about yourself. Publishing that 500 word post is going to do no good to your reader.
You cannot cover any topic in-depth in a mediocre post. I am sure you agree with me on that! To cover a topic in-depth, to provide helpful information, solution etc. you have to go far beyond that!
Unless your post is a tutorial post where most of the point is conveyed via screenshots, or an infographic, you should go beyond the 500 word limit.
When you write in-depth posts like that people know you care. You put all your best efforts and time to create that content because you care for your reader. You want that content to be really helpful to the reader.
Whenever I land on a new blog, I usually browse through the content to see if I can feel the blogger’s “care” in the content. Only great content showcases that care.
Great content helps build trust
Great content is something that makes people nod. It is something that is really useful to the end reader – not seemingly useful for the sake of the blogger.
Great content touches people’s heart. And this is crucial. This is how you can build trust with your audience. This is how you can establish a connection.
It has been countless times that I have landed on a mediocre blog post and have found myself totally disconnected with the pixels on the screen. I could hardly relate to what the blogger is saying.
Have you experienced the same?
On the other hand, with great content it is easy to instantly relate to the blogger’s idea. I can easily make the connection and hence it helps me to build trust.
Getting those affiliate sales and even the sale of your own products depend on the level of trust you build! Publishing great content is one of the easiest ways to do it.
Creating great content helps you stay on top of stuff
You cannot create great content with mediocre work! Creating great content involves lots of research. You need to keep yourself updated of the day to day happenings.
You have to keep yourself updated about the latest tools and technological advancements that are introduced in your industry.
When you are a blogger who creates great content on a regular basis you automatically keep tabs on the happenings around you.
You stay on top of stuff in your niche! Being knowledgeable is a great thing for a blogger.
When you create great content you do lots of research. You work for it. You cannot create epic content just like that in 20 minutes or an hour!
Great content demands you to work for it. And when you do that work, you naturally get to know stuff in your industry!
Great content showcases your expertise
Just in close connection with what I said above, when you work hard and do the needed research to create great content, you naturally become a resource person. You come to know a lot about the topic!
And when you put out that knowledge in the form of a blog post, or a presentation or a tutorial, it is easy for people to see your expertise on the topic.
Just imagine what the mediocre content will showcase about your talents, skills or expertise? But great content will never fail on you!
Great content puts you in the radar
You strive to get the attention of your readers, right? They have a very short attention span. Much shorter nowadays compared to the earlier days.
And there’s too much content out there in the same topic as yours, right? So how can you get the attention of your readers?
Creating great content gives you peace of mind
Has it ever occurred to you that you stay awake at night thinking about that mediocre blog post you published? It has happened to me in my early days of blogging.
I’ve felt guilty. I used to think about that blog post that I published a day ago – sometimes such thoughts have kept me from sleeping 🙂
Great content, on the other hand, gives you peace of mind. You have a sense of satisfaction that you have published something really worthy for your readers.
This also gives you the confidence you need continue creating more content for your blog.
Great content gets you results!
Now tell me – how many of your casual posts have performed extremely well? You keep on publishing post after post and nothing happens. There is a plateau – with traffic, sales, subscribers, growth and everything related to your blog.
Why is that? It is because, mediocre content doesn’t get you results. There’s so much of it out there that people have literally gone blind to such type of content.
There’s nothing worthy to be shared in such posts. So your mediocre posts don’t get spread. They are not appreciated. You don’t get comments on your posts.
Your readers are not “convinced” enough to join your email list after they’ve just read your mediocre post. Fair enough, right? You can’t complain about that.
If you want to get results, great content is the only way to go about!
What are your thoughts?