Google updates its algorithm every month. These updates are minor updates but recently Google updated its algorithm that will definitely affect many websites which don’t have quality content.
Search engine optimization, or SEO, can help you connect with more blog readers, in particular readers who are actively seeking what you have to offer.
But it’s hard to get a good search engine ranking and you need to rank on the first page of the search engine results if you want to build good search engine traffic and, This is still going to be tough in 2021 with more Google updates.
Like blogging, search engine optimization is a long-term project and you can’t expect to see results immediately, especially if your domain name is new.
Quality backlinks will still matter in 2021 to rank on the top of Google.
The only best way to get powerful backlinks from other Quality websites is to write the best content for your website and hopefully other blogs will link to that, and guest posting.
But you can still work on your search engine optimization in other ways.
If you’re patient and ready to learn about search engine optimization your blog traffic will grow because of that and should grow over time.
We are currently 100% dependent on the Organic Search Traffic and, Yes It is working like a charm.
This is the STATS of my website from the last 28 days. You can see the growth in search engine traffic and over the last one month in this chart from Google Search Console:
I’ve been improving my search engine optimization skills to help more people find my blog via the search engines and these search engine optimization tips should make it easier for you to do the same.
SEO Tips for Blogging In 2021
1. Research your keywords and phrases
Researching the right keyword is the most important task for any web master. You can use some premium SEO tools like SEMRush or ahrefs to research the keywords for your website.
I’m researching the low difficulty keywords for my website, Low Difficulty keywords means, Keywords which I can rank them easily.
Follow these steps to research the right keyword for your website.
Let’s say your Niche is Blogging,
STEP 1: Install the free MOZ extension from the Chrome Extension.
STEP 2: Search a most popular term in your niche, like Best SEO Tips For 2021 or Best Profitable Online Business, etc.
STEP 3: Click on the MOZ extension bar and, Check the DA of each website that is ranking for your search query.
STEP 4: LIst down all the websites which have less than 20 DA.
STEP 5: Now Research all the websites that you have listed out, and analyze their keywords.
STEP 6: List out low KD keywords for which you can rank easily
Follow all these steps, It will definitely help you to rank faster in the Search Engine.
2. Be realistic
Many search engine words or phrases are highly competitive so think of ways to qualify your blog post and focus on a specific area local to you (eg. Wedding photographer Westport) or a specific sub-niche such as (wedding photographer unconventional).
3. Name your blog topics with search engine optimization in mind
If you use those keywords as topics, or sections, on your blog it should also help you rank better with the search engines in the long term.
For example, using the ahrefs tool I found that “get blog traffic” is a popular search engine term so I named one of my blog topics “Get Blog Traffic” and made sure the permalink to that section had those exact words in it in that order: https://www.yourdomain.com/get-blog-traffic/.
Well named categories with keyword-rich permalinks will help improve your search engine ranking for those terms, especially if you fill them with related blog posts.
For example, I have a topic called Blog Writing with the permalink http://www.yourdomain.com/blog-writing/ listing all blog posts about writing.
4. Give blog posts a short permalink
Make sure the website address (permalink) for your blog post contains the key phrase. I’ve been focusing on making my permalinks shorter over the last few months.
Here’s an example of a post with a long permalink:
This could be improved as http://www.yourdomain.com/blog-writing-series
But the long version does contain the keywords and at the beginning which is good.
Here’s an example of a shorter more powerful permalink:
If you change a permalink after a post has been published other blogs may have linked to it and you’ll need to put a redirect on your page so visitors don’t get a “Page not found” message.
And, It will also affect your website SEO.
5. Link to your own posts
Link to your blog posts from other related blog posts using the exact keywords you want to optimize your post for, for example, blog post length. Internal links do influence the search engines.
This is the most important SEO factor, You should really link your 2 to 3 old posts to your current post.
It will still work in 2021.
6. Get incoming links from other blogs or websites
If you are writing blog content that is good hopefully other bloggers will link to your posts from their blogs.
If you have more than one blog you can link from them too, even from abandoned blogs you don’t use any more like old Blogspot or wordpress.com blogs.
You can also submit your newly published article to various blog submission sites. It will definitely make a minor positive effect on your website SEO.
Guest blogging is another great way to build backlinks to your blogs and help give you an immediate boost to your search engine traffic.
7. Use SEO (and Schema) Optimized WP Theme
I use the premium WordPress theme GeneratePress because it makes search engine optimization easier including all the points mentioned above. It is also Schema optimized, which tells google what type of content is this.
Google takes website Schema very seriously and, If you’re not writing your post according to Schema then you are not following Google’s rule to rank on the top of Google.
The above two websites are using the REVIEW Schema Now, It will help Google to understand what this website content means.
Some of the important Schema you can use for your blog post are –
- Local businesses
- TV episodes and ratings
- Book reviews
- Software applications
From a toy store to medical dose, There are hundreds of Schema markup available for every type of content.
If your site is on wordpress then your SEO plugin must have Schema functionality.
Schema will be very important in 2021.
8. Improve blog posts that already rank well
Approx 90% of Google’s traffic relies on the first page of the result. So, If you are ranking on the second or third page of Google then you are not taking the full advantage of Google.
But the good news is, You can use my personal tips to outrank your competitor and rank higher.
Use a good SEO Research tool like ahrefs or SEMRush and, Then list your all the keywords which are ranking on the second or third page of Google.
To make your post appear on the first page of Google, Follow these steps:
- Research all the ranking posts on the first page and second page, Try to find the headings or content they have written but you don’t.
- Add more content to your post by researching, For ex Use more media, add more content and add some FAQs.
- It is my pro tip, Blogs which are ranking on the first page for your targeted keyword, Go there and give them value through commenting and enter your targeted post URL in the URL field.
This will definitely improve your article’s ranking in the search engine.
9. Don’t game the search engines
Focus first on writing useful information on your blog that your ideal readers will be able to easily read and understand.
For example, I’ve been studying search engine optimization for a while and am used to writing content to improve a site’s search engine ranking but I usually get told what the keywords are.
For my personal blogs, I’ve spent time researching search engine optimization, learning more, and practicing it. You can too.
First, write a great post then follow the steps listed above to improve your search engine ranking.
Then, if a blog post ranks well with the search engines go back and optimize it more later to see if you can improve its search engine ranking.
But remember, always blog for people first and for search engine optimization and the search engines second.
That way when those people who are actively seeking what you have to offer on the search engines find your blog they will enjoy reading it and want to come back for more.
So, This is the SEO process for your website to rank in the top for 2021, I hope you liked the article. If there is something you want to share then you can comment below.
I will be very happy to answer all of your queries.
“Shivansh Singh is the founder of ASKBLOGGING, He loves to write about Blogging, Affiliate Marketing, and SEO. He helps other people to start their blogs, setup, and monetize them.”