It can turn out to be a great earn opportunity as well.
If search engines do not rank your blog posts, your hard work will never be seen by the audience that you are trying to target.
This can give you sleepless nights and eventually smother your desire to be a blogger.
If your blog posts are not ranking on search engines, it could be due to many reasons.
Finding out the reason(s) will help you weed out the problem so that your posts start ranking on search engine results, and gets the exposure it needs.
Here are a few reasons that might be keeping your blog posts from being ranked:
Your blog is new
If you have just started a new blog, you cannot expect visitors to come running to read your blog.
New blogs do not immediately rank on the search engine results and you will have to wait for some time before your blog posts can start appearing in SERPs.
You have copied content
Search engines rank posts based on their relevancy and utility and if your content doesn’t provide any value to the users, it is likely that the search engines will give the posts a miss.
That is why, if you have copied content, you cannot expect your blog post to rank on search engines.
To ensure that your blog posts rank, your content must be totally original.
Your content has no value
Another reason why many blog posts do not rank is because they do not offer value to readers.
Search engine bots crawl posts to see if the content has any value at all, and if it doesn’t, it is most likely that they will not rank it.
Content with high value, i.e. those that offer solutions to problems, presents new ideas, offers useful suggestions, etc. are more than welcomed by the search engines.
Your blog posts have language issues
Blogging is not as easy as it may seem on the outset.
Just writing something and publishing it isn’t going to get you the ranks that you are looking for.
Not only do you need to offer quality content to the readers, you need to present that in a proper way as well.
Content will grammatical and spelling errors are frowned upon by the readers and the search engines as well.
That is why, before you put up a blog post, make sure that it is free of language issues.
You are irregular at publishing content
If you are a blogger who posts at one’s whim, then chances are that the search engines will not rank your blog posts as frequently as it should.
If you are not posting regularly, your audience will gradually decrease.
Search engines will consider this as your post’s inability to serve value to the users and gradually, blog post rankings will take the hit.
Blog titles are boring
If you are writing on something that has been talked about before a hundred or may be thousand times, you need a killer title to attract attention.
A catchy title will not only help your post stand out amongst the dozen other posts on search engines, but it will also help attract the attention of the readers.
This will increase its popularity and search engines will automatically give the posts a better ranking.
You are going multi-niche
While there is nothing wrong with a multi-niche blog, it can confuse the search engine bots.
Search engines prefer to rank posts from blogs that have a high authority on a particular niche.
If you have a new blog, and you are going for multi-niche posts, the search engines may not be able to assign authority to your blog on any niche.
That is why, it may not rank any of your posts on the search results page.
That is why, it is best that you start with a single niche, and then move onto different niches gradually.
You are choosing highly competitive keywords
If you are going for keyword-based writing, it is suggested that you do not use keywords that have high competition, especially if your blog is new.
Choosing such keywords for a blog that has low or no domain authority will put your far behind in the rat race.
That is why, it is preferred that you choose long-tail keywords that have less competition. That way, you will be able to rank easily for such keyword searches and get traffic easily.
You are not using meta data properly
Meta tags and descriptions play an important role in your SERP rankings. If the pages of your website or your blog posts do not have proper meta data, you can miss out ranking on the SERP.
That is why, it is essential that all of your blog posts come with the necessary meta data, and include the keyword(s) that you are looking to rank for.
You focusing too much on SEO
While it is important that your blog posts should ideally be SEO optimized, overdoing it can harm your blog.
With so many SEO guides and tools, many bloggers often tend to create content that is ‘too’ SEO-friendly, but not reader friendly.
This makes readers turn away from your content and search engines do not take that lightly.
Always remember that following SEO guidelines is fine up to the limit where it doesn’t hurt the actual content.
Your blog is slow
Another thing that affects the ranking of any blog post or any website is the loading speed. If your post or blog takes a lot of time to load, search engines are not going to like it.
And there is a very high chance that they will push the rankings behind.
Use a speed checker like PageSpeed Insights to find out the loading speed and work on the drawbacks.
You are not promoting your blog posts
Writing a good blog post isn’t enough. Unless you promote it, you are not going to get any traffic.
And SEO isn’t going to help you right away.
In the very beginning, you have to take help from the various social media platforms that you are on and promote your content amongst friends, family, and acquaintances.
As they start visiting your blogs, it will start getting the initial influx of traffic it needs.
This will convince the search engines that your blogs are worth reading and with the right SEO techniques, more organic traffic will start coming in.
There are little/no anchor texts
Another thing that most new bloggers miss out is the usefulness of anchor texts.
When you write a blog, it is preferable that you put internal as well as external links in it.
Anchor texts are used for this purpose. When you add internal links (links to other blog posts by you) in a post, you encourage the readers to continue reading a related post.
This not only offers more value to the reader, but also increases the time he stays on your blog.
This greatly impacts the value search engines attach to the posts and your blog.
Creating external links to authority sites also increases your blog’s value.
Your blog is not responsive
Though this has nothing to do with the content that you post on your blog, yet non-responsive blogs can take a hit in the present times.
This is because more people are accessing the internet on mobile phones and tablets and if you cannot cater to their needs, you are not going to be easily ranked.
Search engines prefer to rank websites or blogs that are responsive and can be user-friendly on all devices.
Your posts have no backlinks
Just as it is important for you to create external links (links directing to other authority sites), backlinks to your blog are important too.
Links from relevant, high-authority websites to your blog posts will certainly give a boost to your post’s authority.
In this regard, it is important that you choose websites with high authority as compared to those that have little or no authority.
Quality of the backlinks matter the most, not the quantity.
Blogging is, in no way, a cake walk. You cannot expect rankings and visitors overnight. You have to make a gradual, but methodical progress towards it.
Make your posts search engine friendly and user-friendly as well so that you can engage your readers and satisfy the search engine.
And always remember that your blog posts must score high on quality content and follow the best SEO practices and success will be yours.