Blogging success is all you want.
But it seems to be the only one thing that you can never possibly achieve, right?
You work hard, seriously. You devote every drop of energy to build your blog. You are determined to succeed.
Yet you see other bloggers progress faster than you and overtake you – just like that.
It is quite heartbreaking to see your blog show little or no progress while you do every possible thing to make your blog a success.
Let’s end this. Let me give you 5 practical ways to overcome such a heartbreaking, pathetic situation. Here you go…
#1 Define your success
So we are talking about success here, right? Well let me tell you a bitter truth – you cannot succeed unless you define it.
Let’s say the two opponent football teams play football on the ground, without the goal posts on either sides. What will they do besides kicking the ball back and forth between themselves? There is no point in playing the whole game, right?
Most of all, either of the teams won’t win, even though they put enormous effort in “kicking” the ball between themselves.
So is the case with blogging! No matter how hard you kick and how long you are determined to kick, if you don’t know what you want to achieve you will end up dead kicking.
Which is why I quite often talk about getting clarity first before you take any of the initial steps in blogging. Forget about your domain name, the name of your blog, the topic you will blog about, how you will generate traffic to your blog, how you will promote it, your hosting provider, the color and design of your blog, the font you will use and so on….
All these things don’t matter at all unless you have a clear vision of your outcome.
What do you want to achieve by starting this blog? What is its purpose? What are the desired outcomes? Their deadlines?
Once you start defining your goals, things start to get in shape. Now that you have your goal(s), you know when you will succeed, right? You will be able to declare the glorious success after you have achieved one or many of those goals.
And the beauty of defining success is this – once you know what you want to achieve, you will naturally be able to devise a “plan” or the steps needed to achieve that goal.
You know in what direction you need to kick the ball, and what force you should apply. You know what tactics you need to use in order to by pass all the obstacles you would face in taking the ball to the goal post.
You will prepare yourself.
This is possible only when you know what you are doing – A.K.A. when you define your success!
#2 Connect with influencers
Let me tell you something out of my own experience. The connection you make in your blogging journey is one of the greatest assets you have in your business.
Blogging is never a one man/woman game.
I understand what you are thinking.
But, Jane, I am the ONLY one who is in charge of my business. I write all the content myself. I maintain my blog, I moderate comments, I take care of spam, I take care of updating the plugins, I promote my content, I share it on social media, and I do EVERYTHING for my blog.
You are wrong!
You don’t do it all, even though you do it all. A blog is a representative of your business and it works for you 24/7 acting so. But it needs a medium to thrive!
What is that medium? Social media? Other blogs? News websites? The ad banner that your spent on?
It is the connections you make. Your blog will thrive if you make the right connections as you progress in your journey.
And you can “find” potential, influential people in any of the above mentioned places.
I found mine on other blogs and social media mainly. I connected with a lot of people via the comments I left on other blogs, and on the updates (usually questions) on social media. I also did guest blogging and it helped in every possible way. I was able to establish connections with blog owners and their readers.
You have to find out ways to connect to influencers. Those connections are powerful. And you can easily realise the power of 1000 warhorses pulling you towards success as opposed to the feeble you walking it alone.
Before I move on to the next point, here are *some* of those connections I made that I am very proud of (click on the corresponding links to read their latest post):
As I said, I’ve pointed only a very few of my connections and in no particular order!
#3 Establish your brand
Now this is a biggie. People remember brands; not that there’s anything wrong in it. But it becomes quite challenging for bloggers and solopreneurs to establish their presence in the minds of people.
So what is a brand? That’s where the challenge becomes prominent. Bloggers who are small business owners generally don’t know what a “brand” is.
They think that a “brand” is something big – something sexy and something that is quite popular. It is only partially truly.
A brand is what YOU build. It is what YOU teach people to remember of you (or if they even have to remember you).
It can be your name, your blog’s name, your company’s name, your domain name or whatever – in most cases all of these might be the same. The name doesn’t matter.
It is what you make people feel!
It is that unique feeling people get when they are on your website, or when they read your content elsewhere on the web. It could be the unique fonts you use, or the unique way of sharing your travel pictures, or a unique way of writing blog comments, or a unique way of writing your blog posts – it can be anything. And it is unique because it is YOUR brand.
Go ahead, find out what it is and establish it. You will take a super fast route to blogging success.
#4 Promote, promote in every possible way
If people don’t know you exist, you have no business.
It is not your audience’s fault that they don’t know you exist. It is your fault that you didn’t let your existence known to them
– as Don beautifully points out in his guest post at Carol’s blog.
You have to get out of your comfort zone and create the orange smoke.
You don’t expect people to come and find you – perhaps they will, if you were one of the 10 bloggers in the blogosphere and if it was 19th century.
Times have changed a lot now. You have to stand out. You have to promote yourself in every possible way to get people to notice you!
Don’t be shy to share your own posts in social media – if you are not comfortable doing it, you can’t expect your readers to do it, right?
But there is a limit – you should not be annoying. You should not do frequent bombarding. And you should let out well-balanced content – make sure you maintain at least a 70-30 ratio in promoting others content vs your content.
Blog commenting and guest blogging also count as promoting your brand! So make sure you incorporate them in your blogging schedule.
#5 Use the RIGHT tools
After you’ve done all of the above correctly, and if you still find yourself dragging your feet, you are most probably NOT using the right tools. You might be using tools for just about anything – you could be using a lot of tools; but RIGHT tools matter, even if they are only a couple of them.
I used to use a lot of tools for doing keyword research, site audit (backlinks, site errors, broken links, SEO suggestions, speed suggestions etc.), search engine optimization, and tracking my ranking; heck, I was even using multiple tools for keyword research alone. Now I only use Semrush.
I used to use multiple tools for managing blog post ideas, collecting references, writing the drafts, outlines, headings, finalising the post, keeping a regular word count schedule and an accountable writing habit, and much more. Now I use only 2 tools: Evernote and Scrivener.
So now you know what I mean, don’t you?
You don’t need lots of tools to get there. In fact using a lot of useless tools will pull you down.
Remember the saying: Less is more. It always is.
Use the right web hosting provider so you can have peace of mind (click here for our hosting plans).
Use the right web design service so you don’t have to worry about colors and alignments.
Use the right website maintenance service so you can simply focus on building your website and stop getting stuck on unwanted technical issues.
You get the idea.
Go from total loss to a smashing blogging success
Yes it is possible! Absolutely possible. But you have to change your approach. You have to incorporate the practical tips I’ve discussed above.
Just imagine how you will feel if you actually did achieve that blogging dream of yours? It would be scrumptious, right?
What difference will you experience in your life? How will your personal and business life change? Think about it. Visualise it. Visualise your success and the changes it will bring along.
I hope that will give you enough motivation to make you implement the tips I’ve given above.
Good luck with achieving that scrumptious blogging success.