So what’s the big deal about Genesis framework? Everyone seems to be talking about it, right? Especially after Thesis 2.0 came out, Genesis has grown its audience base.
A lot of Thesis users who were fairly comfortable with Thesis 1.0 moved on to Genesis after the release of 2.0 (including yours truly!). Well, I am not going to go into the details of *why* that happened. But why Genesis framework?
It is a very important question that I want to answer in this post because I get asked this a lot. Many of my blog maintenance and web design clients ask me why I recommend them Genesis. Instead of choosing any other framework, why should one choose Genesis?
Well, I answer this question from my perspective. The stuff I discuss in this post are my personal views; nevertheless I am sure you will agree with me 🙂
A robust framework
The first and foremost thing I love about Genesis is its robustness. WordPress updates are released about 2-3 times a year (the core updates). And if your theme does not keep itself up-to-date, you will be in trouble.
Now, trouble could mean anything from your site breaking down to becoming vulnerable to attacks from hackers. As a site owner, I am sure you don’t want that to happen to your site. And as a person who offers Genesis customization services, I don’t want that to happen to my clients as well.
Not just with the updates, but Genesis has the framework separate and the child theme separate. So what’s so important about having a child theme?
Your customization lies in a separate area – the child theme. Let’s say you have paid a decent amount of money to get your theme customized. And then when a major update of that theme hits, when you click the “update” button, you cannot do it in peace. You have to either go through the pain of taking a backup of your files before updating and then putting those files back after updating.
And if you are not a tech savvy person, you have to run to your web designer to do it for you (and I am not sure if that comes free of cost every time).
With Genesis, all the customization and any other little bits of code you put for making your site pretty and feature-rich stays on the child theme. When an update for the Genesis theme hits my WordPress dashboard, I usually press the “Update” button with peace of mind!
A well coded framework and theme
The Genesis framework and the child themes are very well coded. A theme can do lots of things to your website. While you want your theme to make your site beautiful, add cool features and make your website a great experience for your readers, your theme could do just the opposite, if it is not well coded.
Your theme has to be clean and well-coded in order to make your site lite and give your readers (and yourself) a seamless experience in using your website.
Genesis is cleanly coded – it doesn’t have pieces of code that could bloat your site or increase your loading time. The framework is also well-coded meaning, the coding is optimally done so you can not only benefit from the features but you can also get a seamless experience upon using your site.
Genesis framework is optimized for search engines right out of the box
SEO is hot right now. On page SEO is something no webmaster can ignore if he/she cares about getting organic traffic. And there are loads of plugins that could add various search engine optimization features to your website.
With Genesis you don’t have to worry about doing “extra” with SEO. The framework comes optimized for search engines right out of the box.
In fact, with my experience in using various themes including Thesis, I find Genesis to be very well optimized in the core. Even if you don’t use an additional SEO plugin you will just be fine with the Genesis framework’s inbuilt SEO options.
Reasonably priced child themes
Many will frown upon when I say this. Yet I can say this confidently. When you compare the pricing of other themes and the features they come with, Genesis is far better and it is reasonably priced for the features it has built in.
In my case I went with the Pro Plus All-Theme package and it is one of the best investments I made for my business. Since I run multiple blogs the pro plus packaged helped me easily choose from all the child themes available.
And since I was into Genesis customization it made sense for me to purchase all the themes so I can practice all sorts of customization with different child themes.
Even if you buy the Genesis framework and one child theme that you choose, you are going to pay MUCH lesser than what you’d pay for any other theme that comes with all the inbuilt features Genesis has.
And, from my experience I’ve seen that I ended up buying additional plugins, templates etc. to add additional features and functionality to my site when I used other themes (I wouldn’t call out those themes here).
With Genesis, I could ditch a lot of my plugins coz those functionalities were built right into Genesis. Things like separate home page template, widgets (anywhere) short code support etc. are a few to mention.
And do I need to mention that the framework is optimized for search engines right out of the box?
Inbuilt features + dedicated Genesis plugins
Even though Genesis framework comes with lots of inbuilt features, if you ever think you need additional features, there are loads of dedicated plugins for Genesis themes. These plugins are built for Genesis themes and are optimized for the framework. This means they don’t load you site or conflict with your theme in a way to disrupt user experience or destroy/tamper any functionality.
This is cool. If you are curious about the dedicated Genesis plugins, here’s a BIG list.
I serve my clients much better!
Since Genesis framework makes it much easier for me to customize and optimize I keep my clients happy! And since it is easier to customize, it takes lesser work compared to customizing other themes. Hence it gives me room to charge my clients reasonably.
Also I am able to make my work stand out too in a much easier way. As I said earlier (many times) customization with Genesis is a lot easier and it gives me a lot of perks that I can give my clients too!
Lots of support, active community, documentation and much more
With Genesis you don’t have to scratch your head on things. You have a very big community of Genesis users and experts. With your purchase of the Genesis framework you get access to the StudioPress forum.
Unlike the Thesis forum/support (no offence), Genesis forums do not leave you without a solution. There are a lot of customization snippets and codes that are available in the documentation.
Genesis framework is updated regularly.
When I started using Genesis for the first time, I was not stuck with anything – whatever my problem was, I could easily find help! – Either in the form of a forum reply or documentation or a dedicated plugin (although I don’t easily add a plugin to my site).
Why I recommend Genesis framework: Conclusion
I’ve been using Genesis framework for quite a while now. Even before Thesis 2.0 I’ve started using Genesis on some of my sites. And after Thesis 2.0 I totally started using Genesis on all of my sites.
Since then I am very pleased by the way Genesis is updated and documented. And there is quite a lot of support from other users and experts.
When I started using Genesis one of the major concerns was that my site would look similar to other sites that were using Genesis framework. But after customizing Genesis child themes I could make my sites look unique, beautiful and the way I wanted them to look!
Check out Genesis for yourself to see what I mean. Copyblogger Media LLC has a 30 day refund policy. So if you think Genesis isn’t the right fit for you after you have given it a try you have nothing to lose.
So go ahead and give Genesis a try 🙂 I’m sure you’ll love it like me!