Are you ready to develop and launch your own mobile app? This in-depth article will guide you every step of the way.
The demand for mobile applications is on the increase. According to Statista, over 197 billion mobile apps were downloaded in 2017. In 2021, this figure is projected to reach 350 billion.
Want to craft a high converting mobile app landing page? Well, you need to understand that the task isn’t for the faint of heart.
There are various components to consider, an entire science of psychology whispering in the background, as well as the vague clue of “what the client wants” lurking beneath the surface.
Go beyond the basics
This means that crafting an effective page entails more than simply creating something that “looks good.”
Therefore, how can you demystify the whole procedure and unleash your mobile app landing page, to the admiration of the target audience?
Continue reading, and I will lay it out for you.
Before we get started, it is essential to note that there is no standard manual on the design of the ideal mobile app landing page.
You may be looking for a straightforward guide to assemble a reliable design. How great would that be if such existed!
After all, you can find guides for almost anything from the internet, including guides as complex as how to design and build an own rocket.
Therefore, isn’t there a straightforward, go-to guide for the perfect landing pages?
Unfortunately, there is no one-size-fits-all guidebook. No matter how much effort put in, you can never get a mobile app landing page Holy Grail.
Landing pages that increase mobile apps downloads have varying differentiating factors and thus creating a challenge in finding a definite answer as to what makes them so.
However, by the time you finish reading this post, you will have sufficient information to enable you to create your compelling mobile app landing page.
So Let’s dig in.
A Killer Headline
It is in the headline where everything starts – attention, interest, understanding, and so on.
According to Ted Nicholas, the infamous direct response copywriter, “73% of buying decisions are made when customers read the headline.”
A strong headline is essential for creating a successful mobile app landing page as it compels a user to stay and learn more concerning what you are offering – or not.
The headline should accomplish the following:
- Grab the attention of the reader.
- Inform the user what the service or product is all about.
- Should be short. Not more than twenty words.
Also, it is worth noting that if your headline matches an image which explains the service or product, then you do not require to go into so much detail in the copy.
If the headline draws the attention of the user, then the subheadline should make the user stay and download mobile apps.
Together, these pieces of copy constitute the one-two punch of a mobile apps landing page’s supremacy.
About 60% of users only read the heading and the subheading of your landing page.
Here’s what I consider when crafting a killer subheadline:
- I position my persuasive subheadline directly below the main headline
- I ensure the headline has some element of persuasiveness.
- My headline can go into slightly more detail and depth than the main headline.
While writing your subheadline, remember that your primary goal is to encourage the readers to stay on the page and increase mobile apps downloads. So, you stick to the critical concept of the headline and push a bit further.
Include Catchy Pictures/Images
Visual content is a critical component of a mobile landing page that increases mobile apps downloads.
In fact, studies show that the brain can process pictures 60,000X faster than text.
That is to say; users are more likely to be attracted to your mobile app landing page by images than text.
Pictures also promote positive first impression.
Research highlighted by ConversionXL indicate that it takes 2.6 secs for user’s eye to land on the section of your page that will leave an impression.
That time could even be shorter considering Ion Interactive study that says individuals form impressions in about 1/20th of a second.
Therefore, as you choose and place your images, note that:
- The photos should be large.
- They should be relevant to your service or product.
- The image should grab the attention of the target group.
- The pictures must be of the highest quality.
A Clear Explanation
After all, if the user does not comprehend what your service or product is all about, you have lost them. Therefore, a simple explanation is fundamental.
No matter how you decide to approach your explanation, here’s what I prefer to keep in mind as I write it:
- Integrating the explanation with the headline, or completely separate.
- My explanations are always benefit-oriented.
So rather than considering your explanation as a standalone element, think of it more of a goal that your page must accomplish.
When isolated, each element of your page may not explain your product or service correctly.
But if, after integration, they create a strong picture, your page will accomplish what it is expected to do.
That is the reason why for most landing pages, your best bet is to keep things as simple as possible.
You may want to make your copy “unique” and “fun” – and that is possible. But your highest priority must always be clarity.
Benefits or Value Proposition
The value proposition is defined as “an advanced feature or service intended to make a product or company attractive to clients.”
Basically, it answers questions from users such as, “What is in it for me?”
And considering your landing age, this answer needs to be featured conspicuously. Here’s a great example from BESTAPP:
Similar to your explanation, your value proposition must not be a standalone element. Rather, you can spread it among various parts on your page.
Here is what I keep in mind as I establish the value proposition for my landing page:
- I write a bullet point list to explain the benefits of my product or service.
- I focus the benefits clearly on the user.
Once of the decisions we make when developing mobile apps for businesses is how it flows. This will create a flow that engages the end user eventually.
You should ensure the elements of your mobile landing page are arranged logically.
The logical flow of the high converting page is just as essential as the real content.
A truly interested user will want to read the content and follow the thought process concisely.
Here is how to do it well:
- Begin with your explanation.
- Followed by the benefit.
- Continue with your testimonials
- End with a strong Call-to-action
This is the simplest and persuasive way to structure a landing page and increase mobile apps downloads.
And you do not have to be subtle with this structure, as well. It is perfectly Okay to allow your landing page design to draw sections.
In fact, if you supplement the logical flow with equivalent design flow features, you will advance the process with cognitive and visual coherence.
As you determine the elements to place in every space on the landing page, do not forget to use persuasive elements throughout. Never confine “persuasion” to one section.
Ensure you spend some time to determine where to place CTA. This is a very important feature of the mobile app landing page flow.
You may also use multiple CTAs on a given landing page, placing each one at the end of every discrete section.
Michael Chibuzor is a Content Marketing strategist for an app development company in UK. When he’s not creating content, he likes to travel and spend time with family.