Email deliverability can be defined as a set of interrelated actions that ensure your emails will reach your customer’s/client’s inbox.
In order to understand how email deliverability works there is a need to break down all the factors that affect it either on a negative or positive note.
These factors are mainly defined by the email providers, therefore it can be a hard task to pin-point them accurately.
However, the following infographic created by Moosend showcases in detail some if not all the factors that can affect email deliverability.
Make sure you pay close attention to those elements as they can be “deadly” for your deliverability.
Some of the most notable factors are; the content that’s included into the email as well as the email reputation of the sender (That’s you if you didn’t get it).