Social media platforms are all the rage today. From personal posts to promotional content, almost every individual is hooked to social media these days.
While there are several popular social media platforms, Facebook is, by far, the most popular one. People across the globe use Facebook at least once every day, and usually more.
This makes Facebook a fantastic platform to promote your products, services, organization, brand, or anything else.
While you can use Facebook to organically drive visitors to your website, blog, online store, etc., advertising on Facebook has far better results.
With the use of Facebook Ads, you can easily reach out to more people who actively use the social media platform on a regular basis.
Why Facebook Ads is the best choice for marketers and businesses?
There is no denying the fact that a lot of benefits can be garnered by using Facebook Ads as a primary promotional tool.
In fact, it is impossible to achieve maximum outreach without the use of Facebook Ads.
For those who aren’t still sure why use of Facebook Ads is a must for every promotional campaign, here are a few advantages that advertising on Facebook will gain for your brand or business:
A huge user base
The first and most important reason why Facebook Ads play an important role in any marketing campaign is because of the massive user base.
With nearly 3 billion users, Facebook is the leading social media platform and is continuously growing. Users of all age groups find it easy to use Facebook which is why getting their attention on Facebook is much easier.
Users are more likely to click on Facebook Ads that appeal to them. This increases traffic significantly and improves sales.
Moreover, since competition is still low when it comes to marketing on Facebook, you can gain customers very easily.
A super active audience base
All promotional campaigns need an audience base, especially one that is very active.
If your target audience is doesn’t react to your promotional campaign, it is of no use.
So, you need a platform where targeted audience is active and Facebook offers just that.
Facebook not only has a whooping user base, but also a very active one.
A major section of Facebook users ar daily or even hourly active on Facebook liking and liking videos, pages, content, and more.
So, when you advertise your brand, products, services, or blogs on Facebook, there is high chance that they will be seen by users who are active.
And if they like what you are offering, you can easily drive traffic or even gain sales. So, advertising on Facebook makes sense.
Like it or not, the number of mobile users far surpasses desktop, laptop, or tablet users, more so when it comes to accessing the internet.
Mobiles allow people to surf the internet on the go and a good portion of this time is spent on social media platforms, especially Facebook.
Naturally, when you advertise on Facebook, you can not only reach out to people who use tablets and laptops, but also to people who use mobiles only.
The best part is that people see your advertisements when they have nothing else to do, thus increasing click through rates.
Dwindling organic traffic
When use of Facebook initially gained momentum, there were only a handful pages.
Only a few brands or businesses were promoting themselves on Facebook.
As such, updates from these pages were easily visible in the user Newsfeed. Times have, however, changed.
There are thousands of active business or brand pages on Facebook.
To ensure that user Newsfeed isn’t flooded with promotional content from these pages, Facebook has reduced visibility to a great extent.
Naturally, organic traffic has reduced many times and it has become very difficult for small businesses to reach their targeted audience base via Facebook posts alone.
As such, Facebook Ads is what they need to connect with their targeted user base.
Advanced user targeting
Organically promoting your products and services on Facebook may not get you what you want.
This is mainly because organic promotion on Facebook cannot be user targeted which means you may not get the eyeballs that you want.
But with Facebook Ads, this problem can be totally eliminated.
Facebook Ads can be targeted as per your campaign’s needs.
In fact, with Facebook Ads, you can easily narrow down to users whom you want to reach out to by gender, location, age, preferences, behavior, and much more.
Fine tuning your advertisement campaigns will help gain attention of users who would be willing to use your services or products.
Naturally, you will see an automatic revenue boost.
Tips for a successful advertising campaign
Advertising on Facebook isn’t a difficult task.
Facebook provides a simple advertiser interface where you can set up your campaign.
However, to get the best benefits from your advertising campaign, you need to put in some effort.
Making the ads creative and appealing is essential for better CTR and sales. Here are a few tips to help you create an effective Ad campaign:
- All ads must have a high quality, relevant image to go with. This image will play an important role in grabbing user attention and needs some effort on your part.
- Keep changing your creative at regular intervals or your ads may get ignored frequently.
- Any image that you plan to use for your ads must have no more than 20% of its area covered with text. This is to make sure that the image adheres to Facebook’s guidelines.
- Make sure that your ad copy is brief. Social media users have very short focus span. If you ad has to make an impact, it must be short.
Facebook is fantastic platform to promote your business or brand, and with Facebook Ads, it is now possible to have a wider reach.
So, set up your campaign today and see the results yourself!