While unique traffic is essential, the importance of repeat traffic cannot be ignored.
People who have liked your blogs in the past are more likely to like a new post that you make.
People who have used your services or brought your products earlier are more likely buy other products or use other services that you offer.
That is why is is vital that you have continuous repeat traffic.
Many a time, users come back to you on their own if they have liked your service/product/blog.
But to boost repeat traffic rate, you can most surely use push notifications.
Push notifications can be used on websites as well as mobile applications and are the easiest and most effective way to engage audience and build repeat traffic.
Advantages of using push notifications
Push notifications are the present favorites of marketers and business owners.
It is a simple yet powerful marketing tool with many benefits like:
Higher opt-in rates
Push notifications are a better way to build marketing lists than email marketing.
While many users prefer to stay away from receiving promotional emails, they usually do not disagree to receiving push notifications.
With email opening rates dwindling, push notifications have become even more important.
With CTR as high as 25% – 30%, push notifications ensure that your promotional messages are actually read by the targeted audience.
Improved user experience
In a highly competitive market, user experience is all that matters. With push notifications, app and web, brands and businesses can reach out to all types of users without any hassle.
And users find it easy to follow these notifications than elaborate emails and newsletters.
How to use push notifications to build repeat traffic?
Push notifications are in trend. But to gain new traffic and build repeat traffic, it is vital that they are used appropriately and with some thought.
Here are a few things that can help marketers and brands make the best out of push notifications:
Personalization is vital if you want to attract attention. Sending out generic notifications may not get you the eyeballs and attention that you need.
For example, if your push notification reads “Check out hot deals for today”, your user may just ignore it.
But if you personalize it with their name, like “Hey Zoe, check out hot deals for today”, you are bound to get the attention that you need.
Geo-targeting is another type of personalization that you can use.
Sending notifications about latest snow boots to a person in a country that is having its summers is totally useless.
Similarly, sending updates about what’s happening in Brazil may not be relevant to a person in Malaysia.
When you send geo-targeted notifications, chances are that they will
find the right eyes.
This is another way to ensure that your promos and ads do not fall flat on the ears, or worse, cause dissent amongst your users.
As a marketer or brand, you wouldn’t want that at all. That is why, user segmentation is vital if you want to build repeat traffic.
Segment users based on their previous orders, searches, or preferences.
You may also offer them an option to choose categories for which they want to be notified.
For example, if you are an e-commerce store, you wouldn’t want to send notifications about new launches in the Home Improvement category to a person who bought books before.
This may be irrelevant to the user and he/she may feel disturbed.
That is why, it is best to segment users before you send out push notifications.
Concise clear messages
Push notifications should be such that they catch attention at the very first glance.
No cryptic, difficult-to-understand messages. All push notifications should be concise and direct so that your users understand your message with ease.
It is best to use CTAs and on-liners that are eye-catchy to make the best out of the push notifications.
You can also use relevant emojis to make things more eye-catchy. They can also express the tone of your message better.
Sending out push notifications at any random time isn’t wise.
Studies have shown that early morning notifications from brands and businesses are ignored by users while those from blogs, news portals, etc. are welcomed.
This is because no one wants to start shopping early morning, but they are eager to read breaking news.
Mid-week afternoons are the best time to promote products, new launches, discount offers, and such.
As such, timing is very important if you want to gain repeat traffic.
Sending notifications at wrong times may disturb the user and they may opt-out or block all notifications.
Moreover, you should schedule notifications according to time zones.
Instead of sending out push notifications all at the same time, schedule them according to time zones.
This will ensure that your targeted users are actually there to read the notifications when they arrive and not in deep slumber.
Setting up campaigns isn’t everything. You need to analyze how your campaigns are working.
This can be done by testing different timings, message styles, CTAs, offers, etc. You need to find out what works best for your brand or business.
They is no one fixed formula to this. What may work for your competitor may not work for you.
This may be because users expect something different from you or because your target group is different from that of your competitor or something else.
In short, A/B testing is very important for new and returning traffic.
Push notifications are a sure-fire way of building repeat traffic for your online store, blog, or any other business.
The trick lies in their appropriate use. So, find out what boosts your campaign the best and get going.