Putting month’s of hard work, you designed a website that would give an online presence to your product/services.
But, even after promoting your website you are neither able to get more viewers nor able to retain the one’s coming to your website.
So, the question arises what are you doing wrong? Chances are, you have designed the website according to your thoughts without considering much how your customers want it to be.
This is the most common mistake people make when developing their website.
Now, when the user comes at your site looking to avail that product/service, they can not find it easily enough and thus leave your site.
Anyways, the mistake has been done and it’s time to rectify it, so that you do not lose any further client.
There are certain aspect that one needs to keep in mind to help improve their website design.
Take a look on 8 ways to improve your website design.
White spaces are good
Many a time people want to fill every little space on their website with information. This not only makes your website cluttered but also becomes a painful task for users to get the information they want.
The best thing to do is to give proper white space whenever and wherever necessary.
These white spaces not only give your website a pleasing look but also helps in content prioritization and readability.
Also, the factor that needs to be taken into account is that most of your users would be coming from mobile devices and as such proper white space would help them to easily sort out content and increase readability.
Always look out for pages that need to have more white space.
You can always ask your friends, co-workers, etc. to analyse the page and give you a review about it.
You might find it very easy to go from one page of your website to another because you are well verse with the flow of your website.
But, your end user does not have similar knowledge and as such might find the navigation too complicated to use.
This might lead your would be customer to go to your competitor’s site.
Now, here are few tips on how to make your website navigation user friendly-
- Simple navigation that is easy to understand
- Logo or banner that takes you back to the homepage
- Search option on your webpages
- Visitor should know where they are and what they can do next.
80% of users are accessing internet on smartphones and you wouldn’t want them to leave the site just because your site is not mobile friendly.
The users you lost because of lack of mobile optimised site are hardly going to return back to your site.
To solve this problem most of the web designers design the website taking into account mobile device first and then they go on for desktops.
Here are few tactics to improve mobile optimisation of your site-
- Less text so that they are easily visible on any device
- Make long scrollable homepage rather than trying to fit every data above the fold
- Well defined call to action button
- Easily visible navigation bar
- Compressed image and website that loads faster.
Right Color and Font
Colors and fonts are two factors that vary frequently in the designing world due to change in trends and consumer behavior.
While earlier website used to have multi-colored website with flashy colors, the website today use at most 2 colors to maintain the theme of the brand.
Once stylish and cursive fonts were designers favorite. But with growing use of smartphone users, these fonts became difficult to be read on mobile devices.
Thus, the designers switched back to simple font, keeping it big and bold wherever necessary, so that they can be read by users on any device.
“Above the fold” concept does not hold that much importance in the smartphone era.
While it’s still advisable to have important content to be shown above the fold, designers do not hesitate to have scrollable website.
The recent design trend also shows the same where designers keep the important content above the fold and the rest of the content is below the fold which users can see upon scrolling down.
Scrollable homepage are comfortable for people who access the website from smartphones as they can easily use their thumb to scroll up and down the page.
One thing to remember though is that do not make your page so length that the user gets bored of the content placed.
Contact info is visible
There are users who would love to contact you before purchasing your product/service or they might have some doubts which needs to be clarified.
Here are following ways you can make your users to easily contact you-
- Adding a call button to your website
- Having a live chat support so that user may ask any question that is on their mind
- Direction widget if you are a physical store so that your customers can easily find you
- Contact forms for those who want a detailed information on a particular topic.
Design is in flow with the brand
A website should be a reflection of what the company does, it’s motto, etc.
Every element from color to font to image should say something about the brand.
Therefore, keep the following points in mind to enhance your brand personality in your website
- The color theme should go according to your brands logo and products
- Use images that reflects your brand. Avoid using stock images
- Website should reflect that your brand cares for it’s customers and is always there for them.
Avoid Social media feeds
We get that you love the post that you make on social media.
Who doesn’t loves the amazing work they created after putting several hours in creative thinking and designing?
But let us ask you a question: what is the aim of your social media page? To bring customers to your website, right?
Now, when you include your social media feed on your website then people often get distracted by it.
They see the post and too look out for more content they go to your social media page.
Thereafter they get lost in the web of social media and here you have lost a customer who might have purchased your product/service.
As such we would suggest that you should definitely have your social media icon on your page but avoid having social media feed on the page.
There are many other aspect which one can look to improve their website design, but these are the ones we think are most important.
So, take a look at your website, get customer reviews and make design changes to make your website a user-friendly one.
Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels. Connect with her on Twitter: @jackson_alice1