Oh well, the very popular “make money blogging” theory doesn’t work for you as you expected, does it?
You started blogging hoping that you could also publish awesome income reports like the ones published by the leading bloggers.
You had hopes to make blogging your business that generates a steady source of income so you can be free. You wanted blogging to be the salvation for your 9-5 woes.
But none of this happened. And you are dragging your feet every day in a hope to get there.
You try every course, and every “make money blogging” technique. You Google that term at least once a day hoping to find that magic bullet that would finally work for you.
But still, nothing happens.
See, I am not going to give you advice on make money blogging here. This is not another post on 100 or even 10 ways to make money blogging.
Rather, I am going to discuss what you should be doing in terms of changing your strategies, thinking and approach when your blog is not making money.
Well, you might think that when a blog is not making money the right thing would be to do a Google search for tips to make money and then start applying those “tips” – that’s partially right.
But you should stop trying out money making techniques blindly. Here’s what you need to do instead.
Analyse your blogging/business plan
Do you have a blogging plan? If not you should not stop doing anything right now. Continuing to blog (I mean, publish posts, do some social shares and hoping that its business) without a plan is plain stupid.
You need to have a clear business plan and a clear goal. You EXACTLY need to know what you want out of this blog of yours.
Otherwise you won’t make any serious money – I’m sorry if I sound rude and pessimistic. But I don’t want to feed you false hopes!
You could make pennies here and there, but if you want to make your blog a serious business, you should have a plan upfront.
By “plan” I mean the following:
(i) You should EXACTLY know what you want to achieve with this blog of yours
(ii) Your goals should be precise. Associate numbers when appropriate.
(iii) Your goals should have a definite deadline to your big and small goals
(iv) Your plan should have an action plan so you know “how” you will get to your goals – this bit is VERY important!
Pause and analyse your progress
No matter whether you have a business plan or not, when you are not making money via your blog you should pause. You should put things on hold.
It makes no sense to keep doing the same things over and over again when you are not getting the results.
Insanity: Doing the same thing over and over again and expecting different results – Albert Einstein.
So you should stop – not altogether; I might say “pause”. Put things on hold for a while and analyse your progress so far.
I hope you have the data. I hope you know how many signups you have got till now – every month, so far. I hope you know your traffic data. Dig into your data and find out what’s working and what’s not working.
Based on your findings you should be prepared to change your strategies. You should be willing to try new things; ditch the old methods that didn’t work.
In short, do more of what works; drop things that don’t work any more.
Observe what works for the others
You could have read quite some income reports. Many leading bloggers like Pat Flynn not only share income reports but also detail how they generate that income.
Not only from income reports, you can learn about the income streams of successful bloggers from their regular blog posts too – many bloggers casually spill the beans.
Also when you read those “make money blogging” tips, don’t just blindly go after applying them on your blog. See which bloggers are using which techniques/streams to make money.
For some bloggers, affiliate marketing works great. Some bloggers earn via their own products (e-books, courses etc.). Some bloggers offer consultation, and other services (like website design, website audit etc.). For some bloggers speaking in conferences is the major income source. For some, advertising, like direct ads, banners, Adsense, sponsored posts, etc. could be the main source of income.
Observe what works for the others so you can implement those strategies accordingly to your own business.
But I have to warn you here – if it works for someone, it doesn’t mean it should work for you too. You should always keep your blog’s context in mind before trying out a money making technique.
See if your money making methods are relevant
I still see many bloggers making this lame mistake. Contextual advertising is what works.
If you run a photography blog, and if you display ads that promote sewing products, do you think your ads will work? Do you think your readers will click on the ads if they are irrelevant to the content?
Here’s the thing – your readers are on your site because they are interested in reading about what you are writing – in this example, photography tips. The chance that a particular person who came to your blog to read about photography will buy your sewing product is remote.
Analyse all your current money making streams/strategies. Are they relevant and in context with your blog’s focus?
If not, it is time to revise your strategies and make them more relevant.
Take stock of the material you have, the skills you posses, the man power you’ve got (if you have additional staff) etc. that align with your business. And then find out what you can offer (as a serve, product etc.) in alignment with what you’ve got, what you are capable of and what your business is about.
If you are not interested in offering your own products or services, then you should look for affiliate products that you can promote in your blog.
Either way, make sure everything is aligned and intact.
Go step by step but develop multiple streams
You know the famous saying “Don’t put all your eggs in one basket”. That’s something very important when you consider building income streams for your business.
For one, having multiple income streams lowers your risk of losing everything overnight. If any one income stream fails, you don’t have to go bankrupt. You still have other streams of income as cover.
Second, it is refreshing to have multiple ways to make money so you don’t get boring or burned out with your business. For instance, if one of your income streams is offering 1-1 consultation, doing too much of it can burn you out. But if you have other streams, you can fall back whenever you feel that you need a break.
Third, with multiple income streams you can always try out new things and learn a lot of stuff.
At the same time, don’t attempt to develop multiple income streams all at once – since that will also lead to burn out. You might not be able hold on to everything at once.
So start with one at a time. Once you stabilize with that one income stream, move on to developing the other and so on.
So, you have the immediate next steps!
I know how frustrating it is to run a blog for a while without being able to make any money out of it. Even if some say money is not important, it is not something comforting to hear, right (let’s be honest here)?
But what most bloggers do is to try out money making technique after technique without setting some basics right. I’ve shared those basics here.
If you have landed on this blog post with hopes to have 100 ways to make money blogging, you will be disappointed by now (if you managed to stay until reading this sentence I mean).
But I am pretty confident that I’ve done some justice to your hopes to making money. Without setting these basics right, all your money making efforts will be wasted.