One of the most common questions which we overhear is, how to deliver a freebie to the email subscribers?
If you are here and reading this article, there is a decent chance that you are also looking for the same answers.
We understand delivering freebies to your email subscribers can be pretty confusing at first.
But once you start with it, it starts feeling more like an old hat.
Having an opt-in freebie are the magic beans which can help yours tremendously with building your list.
In most of the cases, 90% of the email list growth comes from the freebies business offer to the public.
Here, you’ll get to know everything about offer a freebie for download to your subscribers.
- 1 What Is A Freebie?
- 2 Step #1: MARKET RESEARCH
- 3 Step #2: CHOOSE THE FORMAT AND NAME FOR YOUR FREEBIE
- 4 Step #3: CHOOSE A PLACE TO HOST YOUR BRIBE
What Is A Freebie?
So a freebie is something, or maybe anything you present to your readers or the subscribers in exchange for joining your email list.
And trust us when we say that, it can be ANYTHING. Some of the most common forms which people use as the freebies are:
- A PDF Guide
- A Spreadsheet
- A Discount Code
- A Video Tutorial
- A Checklist
- A Workbook
- A Cheat Sheet
- An Email Course
- A Template
- A Live Webinar
If you truly want your freebies to work, and fetch you a lot of emails, we suggest you be truly creative with it.
To do so, the key is to find a topic, create a format – something your readers can vibe with.
It should be something convincing enough to your readers so they hand over their emails to you. They should be happy about doing that.
Wondering how to do that? Here is a simple 5-step process which you can practice!
Step #1: MARKET RESEARCH
This is pretty evident right. If you want your audience to love your freebie, you need to understand what your audience actually want.
Where they hang online, things which they are stirred in, and things they need help in. You need to understand all of it.
If you are unsure of any of the aforementioned things, it’s time for you to do some market research.
Make a list of all those places where your readers like to hang out. They are places such as Facebook groups, social media platforms and everywhere else.
Dig into such places, connect with them and ask them about the problem areas, areas where they are struggling.
Now you know your audience, you know their problem zones – it’s time to pick one to focus on.
Analyse which problem matches up with your expertise, and present them with your soundest possible solution.
Go for a problem you are most confident about solving.
Step #2: CHOOSE THE FORMAT AND NAME FOR YOUR FREEBIE
As mentioned above, you have a number of options to create your freebie as.
From a checklist to a PDF or a video – choose anyone you like. The goal is to make sure the content of the freebie suits the format
Take some time out, and give an out-and-out thought on the design of your freebie.
When you’re done, then it is time to award it a fun name, because they are crucial.
The name should be charming, delightful, unforgettable and simple enough for people to remember.
Names, they make things memorable and Memorable is good!
Step #3: CHOOSE A PLACE TO HOST YOUR BRIBE
To deliver a freebie to your email subscribers, you first need to host your file.
By hosting your file, we mean you need to put it somewhere that your subscribers can access it from. For hosting, you have 3 main choices:
On Your Email Service Provider
Not all email service providers host files, which is why you need to check if your EPS will allow you to host a file or not.
If it does, you are lucky enough and it allows, you can simply upload the file in the same way you upload any image.
On Your Blog
Again, you can host any image in the same way you would upload an image.
Then you can use a link to share that particular file with your subscribers.
But the problem with this is, your file/document is not remarkably shielded.
For an instance, if someone applies the keywords which are in the freebie while searching your website, your freebie could show up.
It is just a freebie so this thing won’t matter that much though, but they’ll still be able to access it.
On A File Hosting Site Like Amazon AWS, Dropbox or Google Docs
If Dropbox or Google Docs or Amazon is what you use, then you can upload your file there and share a link with your subscribers.
They can head to that site, and download the file. Or you can use the URL of the file as well, using a hyperlink.
Step #4: DELIVER THE FREEBIE
So you have your freebie file hosted somewhere on the internet, now it is time to deliver them into people’s inboxes.
To deliver the content, some of the best ways are:
Through A Welcome Email
For most of the people, this is their favourite method of stepping into people’s inboxes.
Here you can actually deliver the content in the confirmation email, which saves a step, making this method a popular one.
When someone signs up with his or her email for the subscription, he or she’ll receive a confirmation email.
The ‘CONFIRM” button will confirm the subscription and will deliver the freebie as well.
Through a Page on Your Blog
Another good option, but a lightly complex it is. If you aspire to go with this method, you might want to share the link to the page in the email.
Also, the password as well if the file is password protected. You may want to remind people of the link to the page, whenever people receive the email.
Or On A Page Anywhere Else
Besides the two methods discussed above, you can also deliver the freebie on any landline page, something like the LeadPages.
If your freebie is a video, this LeadPages is the perfect option for you.
Or you might also redirect your audience to an unlisted video on YouTube or Vimeo.
Step #5: MARKET AND PROMOTE THE FREEBIE
This is the final and one of the most crucial things to do to make your freebie a success.
You have created one astonishing freebie, now it is time to get it out and make an impact.
You have to promote it in the best way possible. Some of the best ways are:
- Through the social media posts
- In your social media bios
- In your blog post
- In your sidebar or a smart bar on your website
- Through Facebook groups
- Through forums or other places, your readers hang out
- In guest posts on other websites
The most regretful thing you can do is spend your time in researching a topic, and creating a kickass freebie, but not spending time promoting it.
Well, that was all form our side. Best of luck with your freebie.
Create and promote your next opt-in freebie, give your 100% – we know your readers are gonna LOVE it!