In today’s world, it’s absolutely important that you think about your online presence.
To enhance your online presence the best way is to build a website. Building a website not only increases your web presence but also helps you in branding as well.
But to ensure that you get the maximum benefits out of your website, you have to build your website to perfection.
To do so, you have to follow a few steps, do a bit of research and then only will you be able to build a quality website.
Step 1 to plan your website design
The first thing you need to do is get an idea about the kind of pages you need for your website.
Since you are thinking of developing a personal or brand website, it’s comparatively easy to identify the required pages and deal with it.
You will certainly need to plan for a few basic pages:
This will showcase your company details, how you work, your previous work experiences etc.
Basically this page will be your first contact with your potential client and an interaction from your side to let your customers know about your company a bit.
This page will depict all the important and relevant information about your company services.
Details of the service types and kind of expertise you have in your field of service will be the objective of this page.
This page is to provide an option to your potential customers to get in touch with you directly through a form.
Make sure to design a nice looking form that will allow your customers write their problems or the kind of service they are looking for.
This is a section that might not be mandatory for every single website owner.
This is a completely separate section but has the potential to take your website or online presence to a new level.
You can use your blog to keep your customers engaged to your website and inform them about the latest technology, the way you work, and how your service can have an impact on their service, etc.
Portfolio / Testimonial
However, most website owners prefer to have a snippet of their work and testimonial on their home page.
This step mainly involves the decision about the approach you should choose to design your website.
There was a time when you had to hire an expert to design to develop your website, but now-a-days, there are plenty of other options as well.
Well, in case you have enough technical knowledge, you can build a website following the DIY methods.
One of the easiest of the platforms to use for this purpose is WordPress. This is a CMS platform that allows you to design websites from their default templates.
Not only you can use the free templates to design the website of your choice but you also get the option to buy a new template and customize it to perfection.
Other than WordPress, there are other CMS platforms as well which allow you to have the similar benefits and ease of design.
Other than going for a CMS platform, what you can do is to choose a website builder and design your website.
These website builders have the drag and drop option which allows you to enjoy the flexibility of designing websites all by yourself.
Even though these two options might seem the best way to go with but both of them requires adequate technical knowledge and most certainly will require you to work in a dedicated manner to get things done.
Well, in case you do not wish to do the hard work of designing a website all by yourself, you can certainly go for a professional developer.
These developers are trained and skilled to help you in designing websites on any platform or even from the scratch.
Hiring a professional will definitely mean that your website will have lot more efficiency and you will certainly be able to get the website designed just the way you would like it to be.
But do remember that this method will incur some extra cost which you might have to consider while choosing a professional developer for your website.
This step mainly involves getting the mock up for your website ready. This requires a lot of research and might need some time to get on with it.
Well, of course you can trust your developer’s experience and let the expert do all the hard work for you, but in case you have something specific in mind, it is best way to create a mock up first and then talk with your developer.
While creating mock up designs, you can actually do it in different ways.
One of them is surely by hand; means you will have pages with sketches which will depict the design layout that you think is best for your website.
In case you are not really great at making sketches you might want to use some softwares and create the layout on computer.
Rest assured if you choose computer software over hand work, you are going to get better result for sure.
Irrespective of the fact that you choose to draw your own sketches or use a software to design your mock ups, you need to include some basis structures that can be termed as the pillars of your website.
A menu bar is certainly one of them. This will let your customers navigate through your website swiftly and easily.
A social media side-bar will let your clients share, like, or comment on certain page or your work reference or in case someone wishes to contact you for some work, they will be able to connect to your social media pages with ease.
A footer section is an important part of your website. It contains all the important links for the users to find and navigate through your website.
You do not have to put every single link in the footer section; just make sure that you add the important links and you are done.
A slider can be a great way to showcase your work and your services. Just make sure you choose the right images to showcase your thoughts and works, put the right text to engage your potential clients and you are done.
Designing a website is all about branding. You have to understand one thing clearly, branding is the key to your identity in the online world.
This will be the key factor in differentiating your website from the others. To establish your brand identity, there are a few things that you have to take care:
There is always a story behind a brand that talks about what the brand is, what it does, and how it does it.
To ensure that people get to know about you or your brand, it’s absolutely important that you find answers to these questions and write it up on your website.
This will be your first step to establish your brand in public.
Logo is one of the best ways to symbolize your brand and if you think about popular logos, you can certainly understand how a simple logo can make it popular worldwide and mark its presence in the global market.
Color combination on your website is really important. It is advisable to use only use three or four colors to paint your web pages.
Not only that, it is really important that you only use colors which are associated with your brand, logo, or work.
And while you design your website, make sure to use dark background colors along with light font colors; try to give it a contrasting look and highlight certain important pages or sections on your web page.
When a user visits your site, it’s important for him or her to be able to understand and read texts on your website.
Texts on your websites are the means of communication between you and your visitors.
This is why it is necessary that you use fonts that will be easy for the visitors to read and comprehend.
Images are another important way of communication with your potential clients.
With proper infographics you can convey more than you can think to your visitors and they can be used to good effect for the branding purpose.
Even though you might feel you are almost nearing the finish line, the truth is you are far from your finishing line.
Before you can actually start executing your plans you will have to take care of few more things.
One of them is certainly the CMS. As you can understand, it’s really important to create, update, and manage your content in the most efficient way possible.
To do so you will either have to use a CMS platform or develop your own.
There are plenty of CMS platforms available for this work, you can either choose to work with one of them or you can ask your developer to develop a CMS for you.
In case you do choose to develop your own CMS platform, remember that you might have to spend a little bit more than what you plan to.
The next thing will be to choose a hosting provider.
There are plenty of hosting providers available online and if you go through their website you will see that most of them offer an affordable price for their shared hosting plans.
But do make sure that you either talk with their expert or your developer to know what kind of hosting plan will suit your requirements.
Once you have made the choice you can get started with it!
Security might not be an integral part of your website design, but it is really important that you plan your web security in advance so that you can offer a safe and secure platform to your visitors.
Most of the hosting providers provide web security service which you can easily choose to go with, but there are other professional and dedicated service providers as well.
Testing is another important part of designing a website. It’s absolutely necessary that you check a website’s performance before you roll it live for your visitors.
To test your website’s efficiency and functionality you will need to check two main things.
One of them is to check its compatibility with different browsers and how it performs.
The other thing will be to check whether the design is working fine on different platforms; for example on pc, laptop, smart phones or tablet, etc.
The last thing will be to check the functionality of the website. This will have to be done with great care.
You have to check each of the functionalities on your website to find out a bug, if there is any and then ask your developer to fix things to perfection.
So, that is all you need to know before you can start planning for your professional or personal website.
Mainly, it’s all about planning your design, choosing templates, discussing with your expert to understand which platform you can go with, what kind of functionality you need to include, and also what kind of server you need to host such a website.
When you are done deciding all these things, you are ready to get going with the development process.