There are a lot of factors to consider when it comes to your website’s design.
While it can be easy to get caught up in what your website looks like, it’s also important to make it functional for users.
By taking User Experience (UX) into consideration, you can incorporate design elements that help you increase conversions.
Features that engage users and make it easier for them to complete purchases can help you sell more products over time.
In this post, we’ll explore five ways you can give your website’s design a boost.
We’ll focus on improving UX for your visitors, in order to increase your revenue and take your site to the next level. Let’s jump right in!
- 1 1. Add Call to Action (CTA) Buttons to Streamline Conversions
- 2 2. Create Easy-to-Use Product Displays to Improve the Viewing Experience
- 3 3. Set Up Tables to Reduce the Need for Single Product Pages
- 4 4. Use Exit-Intent Popups to Reduce Bounce Rates
- 5 5. Place Email Subscription Boxes in Key Locations to Increase Site Traffic
- 6 Conclusion
1. Add Call to Action (CTA) Buttons to Streamline Conversions
CTA buttons are useful features that you can add to your site, to make it easier for users to carry out a wide variety of tasks.
“Add to Cart”, “Subscribe”, and “Sign Up” buttons are popular examples of CTAs that you may have seen before:
These buttons make it clear to users what you want them to do next.
Strategically placing them around your site can help to funnel visitors in the right direction, while also making it easier for them to buy items, sign up for your email list, and so on.
A smart way to make the most of your CTA buttons is by using a technique called A/B testing.
This involves creating two or more variants of your website’s pages, and testing them against one another to see which performs the best.
When A/B testing your CTA buttons, you’ll want to create variations of your home page and product pages.
You can place the CTAs in different directions, modify their sizes and colors, and even try different button texts. Then, by using a tool such as Google Analytics to track user behavior, you can compare the results of each variation.
It’s important to keep in mind that you should only test one feature at a time, if you want to get the most accurate results.
By implementing the versions of your pages that result in the most conversions, you can increase your sales significantly.
2. Create Easy-to-Use Product Displays to Improve the Viewing Experience
One of the challenges of being an online retailer is replicating the experience of purchasing a product in person.
For instance, shoppers in a store can usually pick items up and examine them closely and from multiple angles, before deciding to buy them.
When the product is just an image on a screen, on the other hand, customers may feel that they can’t get a good enough look at it to make an informed choice.
Enhanced product displays such as lightboxes can help to solve this problem.
By adding quick view lightboxes with a zoom feature to your product pages, your customers will be able to examine your items in more detail.
Providing images of each product from multiple angles can also be helpful:
WooCommerce users can do all of this by using the WooCommerce Quick View Pro plugin.
It automatically generates quick view lightboxes for each of the products in your WooCommerce store.
You can also add a zoom function, create grouped products, and take advantage of other features that improve your customers’ viewing experience:
Since this plugin generates its displays by using information on your product pages, you won’t have to create a separate lightbox for each product.
This is an efficient way to take your site’s design up a notch, and increase your conversion rate.
3. Set Up Tables to Reduce the Need for Single Product Pages
Single product pages can be useful for providing in-depth information about individual items.
However, they’re not always the best way to display your merchandise.
Product tables can help customers view and purchase multiple items faster, without having to navigate between various pages:
A product table is especially useful for wholesale stores, although it can be a handy feature for online shops of many types.
By combining it with product quick view displays, and adding purchasing features such as variation and quantity selectors, you can minimize or even eliminate the need for single product pages.
To do that, you can use WooCommerce Quick View Pro in combination with the WooCommerce Product Table plugin:
With these two plugins installed, you can optimize your product display table to include many useful elements.
Simply navigate to the Settings page for WooCommerce Product Table, and find the Add to Cart section. There you can add a lot of features, including variation and quantity selectors as well as “Add to Cart” buttons:
You’ll also be able to add a quick view column to your table if you’re using both of the plugins we’ve mentioned.
Simply add quick-view to the list of columns, which can be found under the Table Content section of the settings page:
With all of these settings in place, your customers will be able to order products right from your display table.
By streamlining the purchasing process in this way, you’ll improve UX and may even see an increase in sales.
4. Use Exit-Intent Popups to Reduce Bounce Rates
It’s important to take every opportunity to give your site’s visitors a chance to convert.
Exit-intent popups can recapture their attention, and help to prevent them from leaving your site without making a purchase or subscribing to your email list:
When designing your exit-intent popups, it’s crucial that you give visitors a good reason to stick around. Offering exclusive promotions and discounts in these popups can be a strategic move.
You can also add CTA buttons and email subscription forms right within the popup. A widely-used popup solution for WordPress sites is the OptinMonster plugin.
You can use to it to create custom popups with a simple drag-and-drop interface:
OptinMonster uses exit-intent technology to display your popup when a visitor moves their cursor towards the back button or the URL bar.
Its users have seen conversion rate increases of 785% and more – that’s almost eight times as many sales and subscriptions.
5. Place Email Subscription Boxes in Key Locations to Increase Site Traffic
Email marketing is still one of the most effective strategies for engaging customers.
Despite the increasing popularity of social media, just about everyone still has an email account that they check daily (at the least).
A strong email marketing strategy can drive more traffic to your site and increase sales.
In order to send marketing emails, however, you’ll have to compile an email list.
Placing subscription boxes in key locations throughout your website will help build up your subscriber list, so you can launch engaging email campaigns to boost traffic:
In addition to creating subscription popups with a tool like OptinMonster, you might consider placing a subscription box in your site’s footer or sidebar.
You could even use A/B testing as we described earlier, to determine the ideal placement for your subscription boxes:
These solutions include handy drag-and-drop email builders, so you can keep branding and design consistent across your site and all of your content.
Web design is about more than just choosing a theme or picking out a color scheme.
To improve engagement and increase sales through design, you’ll need to including conversion-boosting elements and streamline key processes such as browsing and purchasing.
In this post, we covered five ways you can use web design to make more sales through your site:
- Add CTA buttons to streamline conversions.
- Create easy-to-use product displays to improve the viewing experience.
- Set up tables to reduce the need for single product pages.
- Use exit-intent popups to reduce bounce rates.
- Place email subscription boxes in key locations to increase site traffic.
Do you have any other questions about how you can use web design to increase sales? Let us know in the comments section below!
Katie Keith has a 15-year background in WordPress, project management & marketing, and oversees everything at Barn2 Media. She’s in charge of business development and marketing, and provides most of the plugin support. She loves giving top-notch advice on how to get the most out of WordPress and the Barn2 plugins.