Digital photographers don’t always have it easy.
In fact, how can you begin your career in a sea filled with similar-minded people who have an eye for greatness?
Well, it’s all about planning and executing those plans as best as possible.
You’ll have to do some research of your own and be present out of the photography world too; after all, social media is the best tool you can use to spread your name and career.
With these 8 powerful social media marketing tips, you’ll be mastering the art of Outdoor photography, Indoor photography; you name it!
So, let’s begin!
Choose between niche appeal
Photography is all about selecting the niche that works best with your eye.
Some people have it better for macro photography, others for microphotography.
Same goes for the locations, the angles, the lighting, the colors – everything!
The topic of your photographs is just as important; from animals to buildings to people – all go well.
The tricky bit is finding the best option for yourself.
You might not live in an area where some types of photography are possible so give it a long think; find what’s popular and stick to it!
Interaction and engagement with your followers
You won’t gain recognition from photography fans and regular folk just from posting images online.
In the beginning, most likely you will go unnoticed and maybe even ignored.
This is why you need to take the first step and keep walking; you are the one responsible for spreading awareness!
The best way to do this is to interact with people; especially those that are your followers.
This way, they’ll feel more connected and noticed by you which is always a big plus! The more followers you’ve got, the faster your career will grow!
Make an impact with your photos
There are many, many great photographers out there but what separates the hall of famers and great photographers is what story their photographs speak.
It’s best if you try to conceptualize the frame and your photograph through a story.
Everything and everyone has some sort of story behind it whether its experiences, thoughts, emotions, anything.
This also makes your photographs more unique which might be tough to achieve today due to the ever-increasing number of digital photographers.
Use relevant hashtags and current trending topics
Twitter is the best place to find relevant hashtags and jump on the bandwagon.
Trends pass regularly, so it’s best to start off by following the most popular ones because, in the beginning, you still don’t have enough recognition to ‘ignore’ those.
So, find some trending topics and relevant hashtags and use them to full effect. Photographs should follow the same trend!
If you want to achieve true greatness in photography, you must think about composition.
An image’s composition depends on what you’re trying to capture.
It can be divided into equal parts, into the golden spiral, or completely at random. But it must make sense!
There is plenty of good material to be found online that teaches you how to compose your photographs properly.
Remember that learning is also a big part of the process towards improving the quality of your work.
So, take a day or two off and dig deep into all the intricacies of photography!
A fast race car that destroys its competition only to break down every single race is not a good race car, wouldn’t you agree?
Soccer teams might be incredible at times but terrible elsewhere, and it probably won’t take them to the finals or win them the league.
But consistency is what makes the difference, almost everywhere in life. Stay consistent with your ideas and dreams, find your own photography style and follow it!
Don’t constantly experiment if you’ve found your groove; remember – consistency is key! Same goes for social media; post each and every day, and you’ll see the number of your followers rise!
Be active in the relevant online communities
Online communities have gone out of favor a bit thanks to social media, but there’s still plenty of fruit to get.
For example, forums are a great place to start with sharing your work and learning something new from other, more experienced photographers.
Social media is a form of the online community; Facebook offers groups, Reddit has subreddits, etc.
Make your presence known by showing the world what you’re capable of.
As long as people are talking about you, you can be damn sure things are looking good! Keep at this, and the changes will slowly start appearing.
Authenticity is very important on social media
Don’t copy other people’s work. Social media can forever change someone’s life, and you’d be wise to remember this.
Be original; we all love someone whose ideas are fresh and new.
Seeing the same stuff over and over again might make people like what you offer, but not a lot of them will go “Wow! Never seen that before!”.
And without that Wow factor, growth can slow down tremendously.
Don’t be afraid to break the ice! Push your boundaries and be yourself; that’s the only way to true glory and success!
I have two passions: Travel & Photography. Lucky for me they go hand in
hand. My goal is to inspire and encourage others to get out into nature — it’s a beautiful and enlightening experience. Be sure to check back often to learn the various ways I photograph nature. If you have any requests feel free to contact me 🙂