Keeping customers happy has never been easy, and it’s becoming even more difficult nowadays when people’s attention spans are shrinking by the day.
The good news is that you can make your customers more satisfied if you do just one little thing: optimize page load time!
It might seem like a few seconds here or there won’t make a huge difference for the big stuff like conversion rates and revenue, but it’s quite the opposite.
An improvement of just 1 second can bring you more revenue, higher conversion rates, and better search engine rankings.
How Reducing Load Time Can Do Wonders for Your Website
The importance of optimizing web speed cannot be stressed enough in this day and age when customers are drowning in content as websites trample over one another trying to win over customers’ attention.
If you’re a business owner stressing over low conversion rates and abandoned carts, the first thing you need to do is improve your page load time.
Keep in mind that 47% of all customers expect a webpage to load in 2 seconds or less, while 64% of smartphone users will wait no longer than 4 seconds for a page to load.
Even what seems like a negligible delay of 1 second can reduce your conversion rates by 7% and page views by 11%.
Websites That Could Benefit from Improving Speed
According to several case studies, some of the most popular websites could improve their performance significantly if they speed up their load time.
These include Amazon, Google, Bing, Yahoo, Microsoft, Shopzilla, among others.
To find out what the results of web speed case studies for these and other websites are, take a look at the informative infographic below and see for yourself how optimizing page load time can lead to better web performance.
Presented by Skilled.co
i am reading lot of stuff about website speed and i think its time to increase my site speed, lets see it will affect my rankings.
Thank you Jane for sharing your knowledge in page-speed. This is one of the key factor now a days to drive website’s reputation and SERP.
In fact Google has launched couple of free tools to determine website’s page speed on mobile and desktop devices which it self telling that how much seriously Google is considering this as ranking factor.
A slow website will simply rejected by an user, as without any doubt everyone online is little impatient and look faster response. In such a case, a business with slow site will definitely lose the customer base and business.
Good case studies, but we need know how them optimize their page load, maybe just some tips or tricks is enough.
Hi Jane,
It’s a fantastic post. And surely increasing the speed of our website could be a great help.
And surely it was an excellent infographic.
Thanks for the share and keep up the good work.
Hi Jane,
Nice article. Yes it is very important to analyse page speed of a website. Nowadays it creating great impact for a website,
It therefore makes more sense, especially for organizations, to go with CMSs that have CDN enabled. CDN or Content Delivery Networks saved cached content in various distribution servers around the globe. When a page request is made, it delivers content not from the main server, but from the distributing server. The delivery of content is therefore quick, and the page loads way faster than it normally does.
Thanks for the great article, speed definitely affects your website. I was having very slow speeds with a huge bounce rate, I then upgraded my hosting package with litespeed and got rid of hackers trying to bruteforce my site and saw a dramatic decrease in bounce rates and increase in sales. I never realized how important it was until I increased the speed. Now I’m looking for more ways to increase speed. Thanks again 🙂
The Page Speed is vital for both, SEO & UX, and in modern days when webmasters become more & more focused term these days… and there are so many opponents; it’s critical to have fast loading speed for your blog site. Suitably, the website loading is sincerely a significant factor in opening and reading a website content and if it gets too much time to load then you really loose temper as a reader. As an owner of a blog, we really must look for various things to overcome issues which have solid points in support of the necessary actions to improve your site loading…
Potential users can really get irritated with your website if they see that they have to wait for so much time for content to load. If you see many eCommerce site owners requires to improve their conversion rates and decrease their exit rates. And, surveys show that one of the key reasons why exit rates may be beating the roof is poor page load performance…
Thanks to aware about the important factor, right stuff sharing about page speed & factors about page speed which is affecting URL performance. Page speed is the important factor to examine website performance & your page perfectly share all the things with us…
Nice article. Yes it is very important to analyse page speed of a website. Nowadays it creating great impact for a website,
having a good internet is always the a great thing and while I’m a writer myself of a website I think web speed does huge job for your website and efficiency.