Keeping customers happy has never been easy, and it’s becoming even more difficult nowadays when people’s attention spans are shrinking by the day.
The good news is that you can make your customers more satisfied if you do just one little thing: optimize page load time!
It might seem like a few seconds here or there won’t make a huge difference for the big stuff like conversion rates and revenue, but it’s quite the opposite.
An improvement of just 1 second can bring you more revenue, higher conversion rates, and better search engine rankings.
How Reducing Load Time Can Do Wonders for Your Website
The importance of optimizing web speed cannot be stressed enough in this day and age when customers are drowning in content as websites trample over one another trying to win over customers’ attention.
If you’re a business owner stressing over low conversion rates and abandoned carts, the first thing you need to do is improve your page load time.
Keep in mind that 47% of all customers expect a webpage to load in 2 seconds or less, while 64% of smartphone users will wait no longer than 4 seconds for a page to load.
Even what seems like a negligible delay of 1 second can reduce your conversion rates by 7% and page views by 11%.
Websites That Could Benefit from Improving Speed
According to several case studies, some of the most popular websites could improve their performance significantly if they speed up their load time.
These include Amazon, Google, Bing, Yahoo, Microsoft, Shopzilla, among others.
To find out what the results of web speed case studies for these and other websites are, take a look at the informative infographic below and see for yourself how optimizing page load time can lead to better web performance.
Presented by Skilled.co
i am reading lot of stuff about website speed and i think its time to increase my site speed, lets see it will affect my rankings.
Thank you Jane for sharing your knowledge in page-speed. This is one of the key factor now a days to drive website’s reputation and SERP.
In fact Google has launched couple of free tools to determine website’s page speed on mobile and desktop devices which it self telling that how much seriously Google is considering this as ranking factor.
A slow website will simply rejected by an user, as without any doubt everyone online is little impatient and look faster response. In such a case, a business with slow site will definitely lose the customer base and business.
Good case studies, but we need know how them optimize their page load, maybe just some tips or tricks is enough.
Hi Jane,
It’s a fantastic post. And surely increasing the speed of our website could be a great help.
And surely it was an excellent infographic.
Thanks for the share and keep up the good work.
Hi Jane,
Nice article. Yes it is very important to analyse page speed of a website. Nowadays it creating great impact for a website,
It therefore makes more sense, especially for organizations, to go with CMSs that have CDN enabled. CDN or Content Delivery Networks saved cached content in various distribution servers around the globe. When a page request is made, it delivers content not from the main server, but from the distributing server. The delivery of content is therefore quick, and the page loads way faster than it normally does.
Thanks for the great article, speed definitely affects your website. I was having very slow speeds with a huge bounce rate, I then upgraded my hosting package with litespeed and got rid of hackers trying to bruteforce my site and saw a dramatic decrease in bounce rates and increase in sales. I never realized how important it was until I increased the speed. Now I’m looking for more ways to increase speed. Thanks again 🙂
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