Email lists offer multiple benefits. But a lot of bloggers and small business owners don’t realize the benefits until they experience it themselves.
Ask those who are already using email lists and they’ll tell why you should start building your email list right from today.
Now that the competition in almost every niche is so fierce, you can’t simply wait and watch others grow.
It’s time for you take action, and win!
Benefits of building an e-mail list
A targeted email list helps your small business expand. It’s one of the most cost effective ways to communicate with your email subscribers.
Whether you want to educate your customers or promote the sale of a product or service, all you need to do is craft a good email copy and hit Send.
And the next moment, it reaches all your email subscribers. Equipped with an email list, you can generate outright sales.
The best part about building and using an email list is that you are the owner of the list.
Whatever you want to do with it, you can and no one is ever going to sue or penalize you.
Above all, an email list is a perfect tool to build genuine, long-term relationships with your new and existing customers.
As I say often, your email list is your greatest asset.
Anything can fail but your email list will be yours and the genuine relationship you build with your customers will be there forever!
In that direction, it is highly important to build rapport with your subscribers. Watch this video to know more about it:
But in order to build rapport with your subscribers and in order to have a good list of potential customers, it is crucial that you build such a list in the first place.
Here’s where email list building tools come into picture.
Without a good list building tool, it will be highly challenging to build an engaging list – a list that’s truly interested in your content.
Let’s talk about list building tools!
Email list building tools
The web has a lot of spam. When building an email list, your biggest challenge is to encourage more and more visitors to sign up.
Therefore, it’s crucial that you offer real value. Before you want visitors to share their contact details, you’ll need to offer them something in return.
It could be a special offer, discount, e-book, whitepaper, industry report etc.
Below, you’ll find a list of five email list building tools that will make your job a lot easier and quicker.
One of the most reputed tools, OptinMonster is designed to help bloggers and small business owners boost their conversion and grow their email list .
It offers a number of opt-in forms (popups, scroll boxes etc) that you can use on your sites to collect emails.
The good news is that you don’t have to be a coding expert to start using this email list building tool. It’s pretty easy for anyone to use.
Even a layman can quickly set it up and start creating high-converting opt-in forms for their use.
Also, this tool helps you track the performance of your lead forms so that you can improve your strategy further.
OptinMonster has a number of design options for you to choose from.
Depending on what you exactly need, you can pick either of these – Lightbox, Footer Bar and Slide-In.
You must have heard about landing pages, one of the most powerful tools for generating leads. Unbounce helps you build eye-catching landing pages to boost your email collection efforts.
No matter what niche or industry you cater to, you can use Unbounce to drive more leads and profits.
It has a template library where you can choose a design which suits your requirements best and then build it without any kind of hassle.
Apart from this, the platform also helps you create targeted popups and sticky bars for your campaigns.
With this list building tool at your disposal, you’ll find it easier than ever to convert more of your website visitors and achieve success with your lead generation.
Unbounce also has a measurement and split-testing system in place which means you can find out how effective your landing pages actually are and then enhance them for better campaign results.
As the name suggests, Optimizely helps you optimize your popups, enquiry forms and banners for better performance.
When using Optimizely, you can split-test the crucial elements of your digital and list building campaigns, find out what works best and then maximize your rate of conversion as a result.
Your customers are looking for customized experiences. This tool helps you do exactly that.
It helps you personalize experiences and offer visitors and customers what they really need. The platform is both easy to use and powerful.
If you want to gain value-added customer insights and build high-performing experiences, using Optimizely is a high recommend.
Online contests and giveaways are excellent ways to build email lists or generate leads.
Rafflecopter works like a guide as you start creating forms and helps you get the best results.
Using Rafflecopter, you can launch giveaways within minutes. It doesn’t require you to have IT knowledge.
All you need to know is how to copy and paste. Yes, Rafflecopter is as simple as that.
Whether you want to run a contest on your blog, website or Facebook business page, this tool helps you do all of that.
With this tool by your side, you can also tailor-make the look and feel of your giveaways as per your specific requirements.
It offers a free account which you can use to take a look around. For advanced features and options, you’ll need to have a paid account on Rafflecopter.
This is yet another useful email list building tool. Sumo helps you create popups, scroll boxes, smart bars etc.
Sumo makes your popups more effective. With its List Builder, you can customize popups as per your exact need.
The tool features a drag-and-drop functionality which is easy for anyone to use.
Within minutes, you can create attractive email capture and start growing your email list.
It helps you time your popups in a way which captures visitor attention at the best moment.
Moreover, Sumo also provides you with features and functionality which will make your popups look good both on desktop computer and mobile.
There’s revenue in email list.
No matter what type of business you have or what niche you operate in, if you plan to convert visitors into paying customers, you should not ignore list building anymore.
These tools will help you grow your email list quickly and easily. Don’t wait.