Automation is everywhere, whether it is business process as a whole or specific task or even blogging.
With the advancement in the technology, there are tremendous blogging tools invade into the market, everyday.
Especially, the AI-based content automation tools.
Blogging and content are like bread and butter. Content is the key for the successful blogging.
To write an amazing content, either you need long hours or hire a professional content writer.
It’s not so easy.
It’s good to have automated tools that make your job easier. Beforehand, make sure it is worth using. And go with it only if you really need it.
However, using automated blogging tools for content creation and promotion would impact horribly.
Often, you will receive promotional emails about the automated content tools. With hypes like –
- Create amazing content while you sleep
- Handle as much as blogs with no writing of your own
- Rank #1 in Google with awesome SEO-friendly content
I insist not to sign up or encourage such absurd blogging automation. Don’t go mad with such crank tools.
You are wrong if you think that I am against blogging automation. Absolutely, no!
I like automating blogging chores. However, using automated blogging tools for content creation and promotion would impact horribly.
Here are some of the areas where I do automate blogging things.
- Scheduling & publishing the blog posts
- Email automation & RSS feeds to broadcast latest posts
- Content syndication with a few other sites
- Automating social posts and shares
- Specific tools and plug-in auto-updates and even more.
So, I am not a blogger who combat blogging automation. Meanwhile, I never ever appreciate using blogging automated tools for specific tasks at any cost.
Content marketing is one among. Let’s get into the reasons to avoid using automated blogging tools or content tools.
Reasons to avoid using automated blogging tools for Content Marketing
I am glad to take a small initiation to safeguard people who innocently believe in such tools not knowing its hazards.
You stay out of it at least for the below reasons.
I understand Google loves fresh content always; but, not the duplicated. Consider any top influencing bloggers in your niche; you will see the unique and quality content would be the mastermind.
But, the content automation tools takes in the others work, tweak and pull it on your blog. It’s a kind of content replication or plagiarism.
Your blogging space must be clutter-free. Blogging is nothing but sharing or spreading your thoughts and hence, your voice. If a tool can manipulate it, then there is no uniqueness.
Being a non-original content, it does not attract backlinks, does not rank well and does not retain your readership.
There must be followers for your own ideas and voice. You cannot achieve it using content automation tools.
After all it is a tool. Only humans can be the strategic bloggers. When it comes to SEO and blogging; strategic inputs matters a lot.
No tools can better understand the users need.
You will have to create strategic content to solve target audience’s problems or help them to solve by their own.
Moreover, the case will never be similar for every individual user. The automated content creation can’t be too smart to pin pointing or solving those.
Still, you might argue that there are more potential keyword automation tools out there. Those are great in fetching the potential keywords.
But, it’s finally up to you to understand the user’s search intent via keywords or key phrase. And then, you are responsible to produce ‘strategic’ content what they are looking for.
Better to get rid of non-strategic automated blogging tools that can ruin your blogging growth and exposure.
It’s Risky too
Most of the blogs that post content using automated tools will be scrappy. No blog will allow or give rights to republish or duplicate their content.
But, the automated tools are into spinning or scrapping other’s content without their permissions. Even, there will be no intimations about it.
It’s a kind of stealing. You will face the consequences later for the content plagiarism.
Duplicating content from other sites is risky all the way.
Using other’s content without their knowledge or authorization is nothing but breaking the copyrights law. The original content creators have all the rights to issue DMCA’s to you.
You will have to reap for what you have done.
Google reserves the right to take extreme action on your duplicate and spammy content.
Search engines handle duplicate content by grouping pieces of same content together to analyze the percentage of duplication.
If it suspects you and corners, then you will be nowhere in the search
You can’t be an authoritative in your niche with no search engine visibility.
Also, your brand name will get spoiled if you are suspected and complained expressly.
What if your content is duplicated?
There are high chances your content gets replicated somewhere over the web. And, you will get to read it at times.
The real pain occurs when others playing games with your serious efforts. I could see more expert bloggers cornering such people, even ditching.
More often conduct content audits to ensure that your content is unique and plagiarism-free.
So, how to deal with those content stealers? Recently, I did come across an article by Emenike Emmanuel about it.
On the other side, it may be unintentional. Still, the automated blogging tools they use drag them to such face such perils.
So, my kind advice is to create content with your own burning ideas. Even though there are bloggers who use such automated blogging tools for content creation, there won’t be long term success.
Both the users and the search engines want the fresh and unique content.
Especially Google is keep scrutinizing its algorithms to deliver the appropriate results that inspires, educates and helps the online users.
Only the solution-rendering content will gain authority. Otherwise, you will be filling up the online space with the hopeless content.
If you have your content marketing goals set, then, you will brainstorm and produce strategic content.
Unless or until you are not serious about your content marketing, you can’t be a successful blogger or online marketer.
So, before using any automated blogging tools make sure it doesn’t affect your blogging reputation, and rapport.
The content automation tools are the must-to-avoid blogging tools as it duplicates, spins or replicates content from other sources.
Content is King Always
Also, don’t use bots to comment on other blogs. Blog commenting is the genuine way to interact with the blog owners and others.
A machine cannot speak out what you have in mind. Also, dropping worthless or spammy blog comments adversely affects both.
Mark your genuine comments like how Ryan Biddulph, Nirmala Santhakumar, Janice Wald and Moss clement do on other sites.
Be friends, build network and believe in human.
So, what other blogging automation tools you have tried and fed-up? Or you still you use it?
How it can save your time automating your blogging tasks? Do you recommend such blogging automation tools to others?
This is Sathish Arumugam, a passionate Blogger, Trainer and a Digital Marketer. I am glad to share that I am the man behind Traffic Crow and SGS Mediasoft. Traffic Crow is a diligent blog that frequently comes with informative posts, interesting interview series and expert roundups to serve its readers best forever.