Although it’s really impossible to say what do you exactly need in your blog post to make it more presentable, but there are few points that can certainly contribute towards the same.
So what do you need to write a high quality blog post?
So, what do you actually need to enrich your post? Well, here is a list of things that you must check before you publish any blog post:
Choose your topic
This is the most important part of your blog post. You need to choose a topic that will be important to your readers, and most importantly, will be beneficial to them as well.
While doing so, you can go through your competitor’s website and check what kind of content have the best reviews or may be the kind of content the readers are looking for.
This might help you choose a good topic. In some cases you might have to research a bit to know what kind of topic will be beneficial for you to go for.
Choose proper keyword
Keywords are the easiest way to inform search engines about your blog posts. They can also make it easier for your readers to find your post while searching for relevant topics.
You can use different keyword planners or keyword finders to find relevant and most searched keywords for your choice of niche.
Importance of Headings and Subheads
Before a reader can go through a complete web page, he or she may scroll through the page.
Proper use of titles and subheads will attract their attention and compel them to read the entire content.
Meaningful subheads can guide your readers through the content easily as well.
A particular reader might look for a particular section in your content and a proper subhead will help him or her to do exactly the same.
Readers these days look for content that are well-versed, informative, but at the same time, easy to comprehend.
You cannot just write paragraphs after paragraphs and expect your readers to go through pile of content no matter how valuable may the information be.
You have to make sure that you are using proper formatting elements to make your content look good.
For example, use of h1, h2, h3 tags for different subheads, use of bold and italic texts, use of lists and bullets, etc. is important.
All of these, when used properly, can surely make your content a bit more presentable than you think.
Well, meta description might be all about SEO but it does have some effect on your readers as well.
Since meta descriptions are used by social media sites, it is most likely that your reader will come across that snippet of your post on social media.
At that point of time, you have to believe that a well written meta description will be able to help you get your readers interested in your posts.
This is the reason why you need to add meta description while publishing any blog post.
Proper use of media files can certainly make your post a bit more attractive.
With proper images, videos, audios and infographics you can make your post a lot more appealing to the readers.
Also, in case you already have a reader base, interact with them on a small video or run a small survey to know whether they would like to have more images or video-based posts or some other form of media.
This will certainly help you in choosing your media types for future posts.
Add a Call to Action
This is beneficial to you only. Call to Action is something that will allow your readers to visit a certain page after they are done with the current post.
It might be a link to your other posts, or may be some product or service that you might offer to them.
Put important, informational, and most certainly, correct links that will support your post. Every reader looks for something more than what is available on the post.
In most cases, readers won’t like to go for a research after they have read your blog post.
So, it is better to provide them with some relevant links that have either similar contents to your post or links from where you have collected your information.
Tags and Categories
Tags and categories are the best way to guide search engines and your readers through your blog.
With proper categories, you can make your readers interested in your other posts too.
Having a proper category will encourage your readers to go through them in case they find something interesting amongst those categories.
On the other hand, having proper Tags on every single post can make it easy for readers to search through your blogs.
They work like keywords that are relevant to your post or topic.
Fix your links
This is the last jigsaw of your puzzle. Having a blog or a post that does not end up having any broken link is the best that you can do.
It’s really annoying for any reader to end up on a page that’s broken or shows 404 error codes.
This can also be problematic if you think about the search engine spiders as well.
So, before you publish your content, do check all the links present on your post to ensure that there aren’t any broken links whatsoever.
So, that is all that you need to know about the checklist you need to have to ensure better content on your blog.
That being said, you have to ensure that you understand your requirement pretty clearly.
According to your targeted audience, business goals, and the topic that you choose, you might have to improvise some of the points of this list to ensure a better end quality.
And most importantly, focus on providing quality content. All these techniques will fail if your blog has nothing of value.